Copywriting is an important yet overlooked aspect of marketing for wellness practice. It encompasses the art of weaving compelling and evocative narratives designed to stir the emotion of potential clients, fostering connection while nudging them toward taking action. When executed masterfully, this form of communication becomes a conduit for trust, rapport, and the sustainable growth …

Copywriting That Converts Read More »

In today’s post, I’d like to delve into the nuances of targeting keywords for online therapy versus attracting clients seeking local in-office therapy sessions. This distinction is critical for therapists who want to focus on a broader virtual audience or prioritize nearby clients. Targeting Online Therapy vs. Local Counselling Keywords Therapists frequently ask me about …

Targeting Online Therapy Vs Local Therapy Keywords Read More »

Before I discuss what you must have on your landing page, let me first explain what a landing page is. A landing page is a specific page on your website that you are driving traffic to through an advertisement or a keyword search on a search engine. Understanding the concept of a landing page can …

7 Landing Page Must Haves For Google Ads & SEO Read More »