How Much Does a Therapist Website Cost?

If you've started researching website options for your therapy practice, you've probably seen prices ranging from free to $15,000 or more. That range isn't helpful when you're trying to decide whether to invest in your online presence.

This post breaks down what therapist websites actually cost at each level, what you're getting (and giving up) at each price point, and how to figure out what makes sense for where your practice is today.

Tier 1: DIY Template Sites ($0 to $500)

Platforms like Squarespace, Wix, and WordPress.com let you build a website using pre-designed templates for a monthly subscription fee, typically $17 to $40 per month. Add a domain name, and you're looking at under $500 for your first year.

At this price point, you do everything yourself: choose a template, write the copy, source images, set up your pages, and configure your booking link. The result can look clean and professional if you choose a good template and invest time in the content.

This level makes sense if you're a solo practitioner just launching your practice and your budget is genuinely limited, if your website is more of a digital business card than a client acquisition tool, or if most of your new clients come from referrals rather than online search.

The trade-off is your time. Writing effective therapy website copy, learning the platform, troubleshooting mobile layout issues, and setting up analytics properly can easily consume 30 to 50 hours, and the result still won't be optimized for search or conversions the way a professionally built site would be.

Tier 2: Custom Static HTML Sites ($2,250 to $2,750 CAD)

A custom static HTML site is designed and coded specifically for your practice. There's no content management system, no WordPress dashboard, just clean, fast, hand-built pages.

At Marketing Well, our static builds typically include homepage design and build, individual therapy and modality service pages, team bio pages, SEO optimization of all service pages, and free hosting on our servers for up to three years.

Static sites are the fastest-loading option available, they're inherently more secure because there's no database or login to exploit, and hosting costs are minimal. The trade-off is that content changes require a developer, which is why this option works best for practices with a stable service offering that won't change frequently. I break down when a static site beats a CMS in Do You Actually Need a CMS for Your Website?

Tier 3: Custom WordPress Sites ($3,250 CAD)

A WordPress build includes everything in the static tier, plus a content management system that lets you make your own updates. This is the option most growing practices choose.

Our WordPress builds include mobile-responsive custom design, dedicated therapy service pages and modality pages, individual therapist bio pages, copywriting for all therapy service pages, SEO optimization of all pages, and Google Analytics tracking setup for form submissions and booked appointments through platforms like JaneApp.

WordPress is the right choice if you want to update content yourself, plan to add a blog, or your practice is growing, and your team or services may change over time. The trade-off is that WordPress requires regular updates, security patches, and ongoing hosting, which is why we offer monthly maintenance retainers to keep everything running.

Tier 4: Premium and Multi-Location Sites ($5,000+ CAD)

Practices with multiple locations, large teams, or complex requirements, like custom intake forms, therapist matching tools, or multi-language support, will typically fall in this range. These projects involve more pages, more custom functionality, and more design iteration.

This tier is less common for solo or small group practices, but if you're running a clinic with five or more therapists across multiple cities, a premium build guarantees the site scales with your operations.

What About Google Ads and Landing Pages?

A website is only part of the picture. If you plan to run Google Ads to drive new client bookings, you'll want dedicated landing pages built for each campaign. Our landing page builds start at $400 CAD per page, and Google Ads campaign setup runs $700 to $800 CAD, which includes keyword research, ad creation, conversion tracking, and the first period of active management.

Landing pages are purpose-built to convert paid traffic. They follow a specific structure designed around how therapy clients evaluate and book, which is different from how your general website pages are organized. We break down the exact anatomy of these pages in The Anatomy of a High-Converting Therapist Landing Page.

A Note for American Practices

All of our pricing is in Canadian dollars, which represents a meaningful saving for American practices. At current exchange rates, a $2,500 CAD static build starts at roughly $1,800 USD, and a $3,250 CAD WordPress build starts at roughly $2,375 USD. Same design standard, same level of care, at a noticeably lower cost than comparable US-based therapy web designers.

We work with practices across both Canada and the United States, and the process is identical regardless of location. Everything is done remotely, from the initial consultation through to launch.

What Drives the Price Differences?

A few factors determine where your project falls within these ranges. The number of pages is the most obvious factor: a solo practitioner with four services needs fewer pages than a group practice with twelve therapists and eight modalities. Copywriting is a significant part of the value, so if we're writing all of your service page content from scratch, that's reflected in the scope. Custom design elements like illustrated icons, custom photography direction, or branded graphics add to the project. Integrations with booking platforms, analytics, and conversion tracking also require technical setup time.

The standard of design and the strategic thinking behind it don't change. Whether your project is a static build or a full WordPress site, every page is designed to convert visitors into booked consultations.

How to Decide What's Right for Your Practice

If you're in the early stages and budget-conscious, a clean DIY template can get you online while you build your caseload. There's no shame in starting simple and upgrading later.

If you're investing in marketing, whether that's running Google Ads, building your SEO presence, or trying to grow beyond referrals, a professionally built website pays for itself. The difference between a 1% and a 3% conversion rate on a page that gets 500 monthly visitors is the difference between five new consultations and fifteen. At typical session rates, that gap covers the cost of a custom site within months.

If you're not sure where you fall, that's normal. We're happy to look at where your practice is today and recommend what makes sense, with no pressure and no obligation. As we covered in What to Look for in a Therapist Website Designer, the right designer will ask about your practice before quoting a price.

Let's start that conversation.