Crafting Webpages to Tackle Mental Health Issues

Hey there, Jordan Caron with Marketing Well, and I’m back with another video blog post to talk about what I said I would in my blog post I put out earlier this week, which was setting up pages targeting specific types of mental health issues and therapies.

I’m going to use the example of a client that I have worked with just for my Google Ads for therapists service, but when I first had an initial talk with her I was really impressed with the way that she had laid out her service pages. I want to use her site as an example. So, this is Laryssa Levesque at Inner Growth Counselling. She’s located in Barrie, Ontario and our first call to talk about her Google Ads campaign.

I talked about optimizing your home page for broad search terms related to counselling or therapy and then the city you’re in. And I said I would come back with another blog post talking about how to get specific with different types of mental health issues and that’s what we’re going to get into now.
So in the case of Clarissa’s site, we’ve got a ton of different pages on her site under her services tab.

How To Format SEO Page Titles & Urls

I’m not going to go into each one of these, but let’s just go through, for example, couples therapy. When you go to this page, you can see the first and most important thing when it comes to SEO for therapists is that her page title is specific to marriage and couples counselling in Barrie, Ontario. The URL structure as well has couples counselling Barrie. You can do couples counselling if you don’t want to include your city and if you are going to include your city, just make sure that you switch the way that you structure the URL.

If you do another page for, let’s say, anxiety therapy, you’d want to have the city first, Barry and then anxiety therapy or anxiety counselling. Don’t always use the same template and try to switch it up. See below:

• yoururl.com/anxiety-therapy-yourcity
• yoururl.com/yourcity-depression-counselling
• yoururl.com/couples-therapy-yourcity

Same thing with your page titles. Make sure you switch up the page titles. So, either putting the city first and then the type of therapy or the type of therapy and then the city. She’s got that in her page title in the URL, and then the page itself has mentions, and it’s all to do with couples therapy. This is hyper-specific to keywords that people who are looking for couples and marriage therapy. This is ideal, and this is the way that you want to do it.

Then again you want to rinse and repeat and create pages based on all the issues that you help people with and in the case of. She’s got a ton of different pages related to the mental health issues she works with. It’s really important to get these set up because people are searching for specific types of mental issues that they’re struggling with along with types of therapy therapy that you offer, whether it’s CBT, IFS or EMDR. You want to set up pages for those and target people searching for those that are located around you.

Where To Start?

I’m going to throw a couple of examples out there to get an idea of where you should to start first. If you want to create a page for couples counselling and you’re in Barrie Ontario, get a look at what the search results are like.

In this case, we’ve got the Psychology Today page. Down the road, I’ll write a blog about why I think Psychology Today is important.

But you can see in the results we’ve got one other therapist website that shows us up and then Laryssa’s, which is great. When you’re doing this search, get an idea of how many other practices have web pages up. And then think about if it’s a good idea. I would go about this by setting up pages if there’s a lot of competition because you want to set up these pages right away as you want to get them published and in Google’s index. Then, down the road, start to drive interlinks to those pages, which is something that I talked about in this blog post on how interlinks help your search rankings. Those interlinks are going to help that page rank highly. Again, I would go after the more competitive keywords because that means there are a lot of people who are searching for help with that issue.

In my experience, the most common issues are couples and relationship issues, followed by anxiety, depression, trauma and grief. Those are primarily the main mental health issues that people are dealing with in this day and age. But if there’s something really specific that you’re helping people with put a page up for that but also do some searching and find out if any other practices around you have a page set up for that already.

In the past I would talk about putting up pages where there’s not a lot of competition, but if there’s not a lot of competition, there are not a lot of people searching those so it might be wasted energy. That’s why I’m suggesting going the other way around, which is to focus on keywords and searches where there’s a fair bit of competition because if there’s a fair bit of competition, that means there’s a lot of people needing help with this issue.

Webpages To Target Specific Therapies

But furthermore, what about the types of therapy that you offer? The most common ones that I’ve come across are CBT, EMDR, and IFS. A couple of years ago when I first heard about IFS Therapy, I searched and Psychology Today was the only result. I reached out to a few therapists through Psychology Today because there weren’t any therapists near me with pages setup targeting IFS Therapy Victoria BC.

So in doing that, you’re going to capitalize and get a few people because a lot of people are searching for specific types of therapy. EMDR and CBT or some other ones. In doing this search, you can see not a lot of therapists out there that had a page set up for this which again is a massive opportunity for someone like yourself if this is something that you offer.

The Hidden Benefit Of Creating More Webpages

The nice thing about this is that you’re adding more content to your website that’s targeting keywords. On my other marketing website which I started up years ago, I wrote an article talking about how I look at web traffic and your website as basically like a bicycle wheel. Your main page is going to be the main hub but you want to create a bunch of spokes and opportunities of that to drive traffic to those separate pages because people are searching really specifically for help with a mental health issue or a type of therapy. So when creating more pages, you’re creating more spokes and more opportunities to drive traffic to your website!

And as a whole, that means your website’s going to be looked upon in Google’s eyes as a trusted source and it’s providing valuable information and you’re putting good content on there. The last thing I’ll say about this is that content you want to make sure that you at least have 5oo to 600 words on a page. You don’t want just to write a quick page with 120 words or 150 words. Make it in-depth and look at some of these examples. For example, take a look at Larissa’s pages and how much content she has on them.

With that, I have my next blog post on talking about the layout of pages!

So spend the time and put in the effort because from an SEO perspective, it’s free traffic and if it takes you an hour to two hours to create some content for this page, that’s going to be so worth it in the long run because you’re going to get free traffic to this page eventually. again, put in some effort on this page.

Be sure to subscribe to my YouTube channel for more videos and my email newsletter so you can get updates on this, uh, on my blogs and whenever I come up with tips like this.

Conclusion

• Create separate pages for specific mental health issues and therapies
• Format the SEO page titles and URL’s differently
• Do some searches to see where you should start first
• Adding more content to your site can help increase the trust of your website with Google and help generate more traffic to it