I advise every wellness practitioner to blog, as it helps with SEO and keeps people on their website longer, which is always good. I will explain why, but I get asked, “What should I blog about, Jordan?”
It’s not as complicated as it may seem. The key is to be helpful! Your blog should focus on providing solutions to the issues your target audience faces about your specific service.
What Is A Blog Used For?
- To help your practice website rank in search engines,
- Share information about a given topic to build trust and credibility with your audience.
- To attract visitors to your site and turn those visitors into clients.
Now that you understand what a blog is used for let me share some examples of helpful blogs.
Helpful Blog Examples
Let’s start with my blog here at Marketing Well. My target audience is wellness practitioners like therapists, naturopaths, yoga teachers, physiotherapists, and massage therapists looking to grow their practices through digital marketing, whether SEO or Google Ads. My strategy is to be helpful by providing valuable blog posts to help them learn more about these two areas. During most consultation calls, I often reference two or three of my blog posts when the topic of SEO and improving search rankings comes up—especially my blog post on the #1 SEO Factor for Therapists Revealed.
Another example is Victoria Ho, who offers counselling in Coquitlam for teens, women and those struggling with anxiety and depression. Her blog strategy is to provide helpful tips and strategies for people dealing with issues like this one on helping women handle stress better. She knows best what issues her current clients face and thus has plenty of topics she can blog about, as her potential clients are most likely facing the same issues.
The Two Reasons Why You Should Blog
The first reason is that it will keep your website readers longer, which is always good. This extra time on your website builds trust and credibility and reassures your audience of your expertise and reliability. They will be less likely to click off your website, return to the search results and click on your competitor’s websites. They will also be more likely to contact you for a consultation or session.
In the past, I have had some clients and potential clients worry that their blogs might be too helpful and thus might not need to hire my client’s services. If that is the case, consider that person healed, which is a positive. We can all do some profound healing on our own, but we still need support, and these people might come back to you after a few months because they have something else that has come up. They might refer others to you or share your post because it immensely helped them.
More often than not, though, people will not read a few of your blogs and be healed because it’s not that easy. I’m always concerned about giving away too much helpful content in SEO or Google Ads because it takes so much time to do this on your own, and most of my clients hire me because they only have a little free time.
The second reason is that it will help your SEO and build trust and credibility with the search engines since you write helpful content around your primary services. Search engines love to see your website updated regularly, and by adding monthly or bi-monthly blogs, you are doing just that. But make sure your blogs are helpful. More often than not, I see blog posts that need to be longer and more helpful. So, focus on high-quality blogs with over 700+ words in them. If you have some of these blog posts already written, update them and add more content to them.
Blogging also helps increase search engine rankings with this valuable SEO interlinking strategy. To see this example right now, visit my SEO for therapists and wellness practitioners page. See what I did there? I interlinked not only another blog post, which I hope you read and stay on my website longer, but also to a key page I want to rank for SEO for therapists and wellness practitioners. The more blog posts you have written, the more opportunities you have to interlink with them from within your blog posts.
I hope this blog post was helpful for you! Now get out there and start blogging. If you need some support, you learn more about my consulting services.
