Still Standing Therapy · Google Ads Case Study
80+ consults & bookings in 8 months.
From a two-person practice to booked appointments through JaneApp — and a team of six counsellors.
From a two-person practice to booked appointments through JaneApp — and a team of six counsellors.
Dawn Taylor first came to us in 2024 to launch Google Ads for her growing practice. At the time, she was running a small two-person operation. Today, the practice has expanded to six counsellors — a testament to the growth she's experienced since getting started.
The journey hasn't been without its challenges. For nearly a year, a tracking issue on her website meant the campaign wasn't fully capturing booking data. When Dawn and I reconnected, we took a fresh look and resolved the tracking gap by setting up a goal in Google Analytics to monitor appointments booked directly through JaneApp.
With accurate tracking finally in place, the results speak for themselves.
We focused on people within a 15 km radius of Maple Ridge. The landing pages made it clear that Still Standing Therapy offers both in-person and online sessions.
I set up five tightly-themed adgroups. Four target specific areas of mental health, while the fifth captures people simply searching for therapy or counselling.
We weren't able to measure the campaign's true success until we began tracking JaneApp appointments booked. Once that goal was firing correctly in Google Analytics, every booked appointment became a data point — and the full picture came into focus.
With accurate tracking finally in place, here's what eight months of Google Ads produced.
Jordan, I can't thank you enough for your help growing my practice! Like many counsellors, there are scary weeks — sometimes months — when referrals slow down. Your confidence and direction with Google Ads has brought my practice into a thriving business where I've been able to bring on associates. I've seen roughly 8–10 new referrals each month, and this has changed my life profoundly. Thank you for your guidance — I look forward to our work together in the future!
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