Still Standing Therapy is based in Maple Ridge, BC.
Google Ads Setup
Dawn Taylor first came to us in 2024 to launch Google Ads for her growing practice. At the time, she was running a small two-person operation. Today, the practice has expanded to six counsellors — a testament to the growth she’s experienced since getting started.
The journey hasn’t been without its challenges. For nearly a year, a tracking issue on her GoDaddy website meant her campaign wasn’t fully capturing lead data. When Dawn and I reconnected last summer, we took a fresh look at the campaign and resolved the tracking gap by setting up a goal in Google Analytics to monitor appointments booked directly through JaneApp.
With accurate tracking now in place, the results speak for themselves.
We targeted people within a 15 KM area around Montreal. Our landing pages stated clearly that Darren is a Montreal based Registered Clinical Psychologist offering online sessions.
From there, I set up 5 adgroups targeting groupings of keywords related to:
| EMDR | teen | family | ADHD | |counselling/threapy
Four of those adgroups target specific areas of mental health issues, while the is targeting people searching for therapy or counselling services.
As I mentioned, we weren’t able to fully track the true success of this campaign until last June, when we began tracking JaneApp appointments booked.
Your initial 20-minute strategy call is free.
Your initial 20-minute strategy call is free.
