Picture This
Imagine a thriving practice.
Your schedule is full. Your therapists are booked weeks in advance. New clients are reaching out every day — not because you spent hours posting on social media or begging for referrals, but because the right people found you at the exact moment they needed help.
For over six years, I've helped therapy practices across North America do exactly that.
Consistently attract high-quality, long-term clients through Google Ads — the kind of clients who are actively searching for a therapist, ready to book, and committed to the work.
In 2018, I made a decision that changed everything: I specialized exclusively in Google Ads for therapy practices. I stopped trying to be everything to everyone and went all-in on learning what actually moves the needle for therapists and wellness practitioners.
"I've tried Google Ads before… it didn't work."
I hear this all the time. And honestly? It makes sense. Most agencies don't understand the therapy space. They run generic campaigns with broad keywords, send traffic to your homepage, and call it a day. That's not what I do.
I don't focus on vanity metrics. I don't care about impressions or click-through rates for their own sake. I focus on one thing: Booked sessions.
I focus on one thing: Booked sessions with clients who are serious about doing the work.
The numbers speak for themselves.
$70–$120
typical cost per new client
8–15
sessions, on average, per client
That's an incredible return on investment for any practice.
