Dr. Darren Stolow Google Ads Case Study

113 Leads Generated

In just 8 months of working with Darren Stolow

darren-stolow

About The Client

Dr. Darren Stolow is a Clinical Psychologist based in Montreal providing online counselling.

Services Provided

Google Ads Setup & Management

Overview

Darren reached out to me in the summer of 2024. At the time, he was working for another practice but wanted to take more clients on and build his private practice. He didn’t have his own office space and wanted to promote online sessions.

Strategy

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Targeting

We targeted people within a 15 KM area around Montreal. Our landing pages stated clearly that Darren is a Montreal based Registered Clinical Psychologist offering online sessions.

Google Ads Tree

Adgroups & Keywords

From there we setup 4 adgroups targeting groupings of keywords related to:

| anxiety | depression | stress |counselling/threapy

Three of those ad groups target specific areas of mental health issues, while the other two target people searching for therapy or counselling services.

Tracking

I set up goals in his Google Analytics account to determine what keywords were generating web form submissions. This is a crucial step to be able to manage the account on an ongoing basis and to make changes to focus on the keywords that are generating the most engagement and goals

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The Results

Months
1
Leads
1
Total Spend
$2 1
Cost Per Lead
$2 1
Overview-Darren-Stolow-Google-Ads

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Testimonial From Darren

From 0 to 14 Leads Per Month

Book A Free Strategy Call Today​

Your initial 20-minute strategy call is free.