113 Leads Generated
In just 8 months of working with Darren Stolow
darren-stolow

About The Client

Dr. Darren Stolow is a Clinical Psychologist based in Montreal providing online counselling.

Services Provided

Google Ads Setup & Management

Overview

Darren reached out to me in the summer of 2024. At the time, he was working for another practice but wanted to take more clients on and build his private practice. He didn’t have his own office space and wanted to promote online sessions.

Strategy

We focused on a few specific areas of mental health and created landing pages for them. From there, we mentioned in the ads and on his landing pages that only offers online sessions.

Targeting

We targeted people within a 15 KM area around Montreal. Our landing pages stated clearly that Darren is a Montreal based Registered Clinical Psychologist offering online sessions.

Locations-Darren-Stolow-Google-Ads

Adgroups & Keywords

From there we setup 4 adgroups targeting groupings of keywords related to:

  • anxiety
  • depression
  • stress
  • counselling/threapy
Three of those ad groups target specific areas of mental health issues, while the other two target people searching for therapy or counselling services.
 
Tracking
 
To determine what keywords were generating web form submissions, I set up goals in his Google Analytics account. This is a crucial step to be able to manage the account on an ongoing basis and to make changes to focus on the keywords that are generating the most engagement and goals
 
Analytics-Google-Ads-campaigns-Session-Google-Ads-campaign

The Results

Months
1
Leads
1
Total Spend
$2 1
Cost Per Lead
$2 1
Overview-Darren-Stolow-Google-Ads

Testimonial From Darren

0
From 0 to 14 Leads Per Month

Thank you Jordan!

When we first met on Zoom in May, I hesitated about Google Ads. But since you set up my campaign in June, I have received over 100 leads with over 35 of them turning into paying clients.

You have helped educate me on what’s happening in my account and make the necessary changes to find the converting keywords.

I appreciate all your efforts in getting me to this point, Jordan, and I look forward to continued success.

darren-stolow

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