Head Coach Psychology · Google Ads Case Study

80 leads in one year.

From a solo psychologist to a thriving, fully-booked practice in Kelowna.

Head Coach Psychology
01

Overview

Sabrina Skar came to Marketing Well looking to grow her Kelowna practice. Through a targeted Google Ads approach, we built campaigns focused on the specific services her practice offers.

02

Strategy

Targeting

We focused on people within a 15 km radius of Sabrina's Kelowna office.

Head Coach Psychology targeting campaigns map

Adgroups & keywords

Three adgroups — two address specific mental health issues, one targets people searching for a psychologist in Kelowna.

1Relationships2Anxiety3Psychologist
03

Tracking

We set up goals in Google Analytics to monitor form submissions and identify the highest-performing keywords driving leads to the practice.

Head Coach Psychology tracking analytics
The Results

The numbers speak for themselves

80
Leads generated
12
Months running
6
Leads per month
$41
Cost per lead
Head Coach Psychology results chart
Testimonial from Sabrina

A meaningful boost in site traffic

Working with Jordan was a pleasure. He listened, offered straightforward advice and provided rationale for every suggestion. We especially appreciated the video messages and the step by step direction that was easy to understand and implement. There is no doubt he is good at what he does. Our practice has seen a meaningful boost in site traffic and we are busier now than we've been in a long while.
Sabrina Skar
Sabrina SkarHead Coach Psychology · Kelowna, BC

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