Head Coach Psychology Google Ads

80 Leads Generated

In just 1 year

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About The Client

Head Coach Psychology is based in Kelowna, BC and was started by Registered Psychologist Sabrina Skar.

Services Provided

Google Ads Setup

Overview

Sabrina came to me in late 2024 with a clear goal: to grow her client base, but with understandable hesitation. Having never used Google Ads, she wasn’t sure the platform would deliver meaningful results for her practice.

That skepticism didn’t last long. Shortly after launching her campaign, Sabrina began receiving consultation requests, providing firsthand evidence that the right advertising strategy could translate directly into new clients.

Strategy

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Targeting

We targeted people within a 15 KM area around her office in Kelowna.

Google Ads Tree

Adgroups & Keywords

From there, I set up 3 adgroups targeting groupings of keywords related to:

/ relationships / anxiety / psychologist /
Two of those adgroups target specific areas of mental health issues while the other two targeted people searching for a psychologist.

Tracking

For us to see what was working, I set up goals in her Google Analytics accounts to determine what keywords were generating web form submissions. This is an important step to be able to manage the account on an ongoing basis and to make changes to focus on the keywords that are generating the most engagement and goals.

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The Results

Months
1
Leads
1
Total Spend
$3 1
Cost Per Lead
$4 1

Book A Free Strategy Call Today​

Your initial 20-minute strategy call is free.

Testimonial From Sabrina

From 0 to 6 Leads Per Month

Book A Free Strategy Call Today​

Your initial 20-minute strategy call is free.