47 consults & bookings from CA$2,374.

I had been running Grow Well Counselling's Google Ads for close to a year, with steady, good results. The account was healthy and bringing in new clients month after month. Then a single change in April took the results to another level.

Bedford & greater Halifax

I focused the budget on Bedford and the surrounding Halifax area, including Lower Sackville, Hammonds Plains, and Beechville, so every click came from someone close enough to become a real client.

Search focus

Ads and keywords built around the individual and family counselling searches that matter most to a local Bedford practice.

In April, I made one focused change to the landing pages: I added session pricing right at the top.

It sounds small, but it is one of the highest-leverage tweaks a therapy practice can make. People searching for a counsellor want to know what a session costs before they reach out. Putting that number front and centre pre-qualifies visitors, removes a moment of hesitation, and filters out the people who were never going to book anyway.

The impact was staggering. From April onward, consults and booked appointments climbed sharply, and the cost to generate each one dropped.

With appointment tracking connected to Google Analytics, every consult and booked appointment coming from Google Ads was measured with 100% accuracy. Over the March to June window, the campaign recorded 47 of them.