A lean, local Google Ads campaign for a Coquitlam counselling practice, delivering consults and booked appointments at roughly CA$49 each once accurate tracking was in place.
Balance Counselling wanted a steady flow of new local clients. I launched their Google Ads campaign in late January 2026, targeting people searching for therapy in Coquitlam and the surrounding communities.
The campaign was live from late January, but the account had no Google Analytics conversion tracking in place until late April. The client could see her calendar filling with new bookings and felt the ads were working, but without tracking there was no way to prove it or know which searches were responsible.
Once she upgraded her JaneApp package, I connected booked-appointment tracking to the account. From that point on, every consult and booked appointment coming through Google Ads was measured with 100% accuracy, turning a gut feeling into hard numbers.
I focused the budget tightly on Coquitlam and the neighbouring communities, including Port Coquitlam, Port Moody, and the surrounding area, so every click came from someone close enough to become a real client.
Three ad groups, each mapped to a specific service, so the ad copy and landing page matched exactly what the person was searching for.
With JaneApp appointment tracking connected to Google Analytics, I could see exactly which service drove each booking. Over the reporting window, EMDR Therapy led the way, followed by ADHD Therapy and Trauma Therapy.
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