Strength In Heart was started by Carla Leuschen in 2019. She is the lead counsellor and employees 7 other counsellors focusing on individual and couples therapy.
SEO Monthly Management
Carla had just finished her Masters of Social work at the University of Victoria. She setup her website using Squarespace and was ready to go. In May of 2019, she realized that posting on social media was not generating any clients so she reached out to me. Our initial discussion was about getting traffic to her website as quickly as possible and we setup a Google Ads campaign. After a few months I started on her SEO and optimizing the website.
At that time, she was the only counsellor and the focus was on generating clients who were searching broadly for counselling and therapy services along with those searching about depression and anxiety support. I setup her campaign and was pleasantly surprised at how quickly the leads started to roll in.
I optimized her homepage to target people searching for therapy/counselling in Victoria, BC. Furthermore, she set up separate pages for specific types of therapy/counselling, such as couples, anxiety, depression, psychedelic integration, and more. I then optimized those pages to target people searching for those types of therapy in and around Victoria, BC.
Optimization of these pages includes the text content itself and the SEO meta page title and page descriptions.
As I do with all my SEO clients, I utilize Bright Local SEO software to track many metrics, one of which is the local rank tracker. Unfortunately, BrightLocal doesn’t allow data for reports that are over three years old, so I cannot share the results.
For us to see what was working, I set up goals in her Google Analytics accounts to determine what keywords were generating web form submissions. Web form submission is the main goal on her website.
Your initial 20-minute strategy call is free.
