About The Client
Strength In Heart was started by Carla Leuschen in 2019. She is the lead counsellor and employees 7 other counsellors focusing on individual and couples therapy.
Services Provided
Google Ads Setup & Management
Overview
Carla had just finished her Masters of Social work at the University of Victoria. She setup her website using Squarespace and was ready to go. In May of 2019, she realized that posting on social media was not generating any clients so she reached out to me. Our initial discussion was about getting traffic to her website as quickly as possible. Down the road I provided SEO services but at that time, Google Ads was an instant way to generate traffic. She was skeptical of Google Ads but I insisted she trust my process.
At that time, she was the only counsellor and the focus was on generating clients who were searching broadly for counselling and therapy services along with those searching about depression and anxiety support. I setup her campaign and was pleasantly surprised at how quickly the leads started to roll in.
Strategy
Carla really liked her website so we didn’t setup a landing page. Instead we focused on the Google Ad campaign and targeting areas and keywords.
Targeting
We targeted people within a 15 KM area around her office.
Adgroups & Keywords
From there we setup 4 adgroups targeting groupings of keywords related to:
- anxiety
- depression
- therapy
- counselling
The Results
Testimonial From Carla
Hey Jordan!
I wanted to thank you for the work you did to set up my Google Ads. As you may remember, I launched my private practice in 2019 and, due to life circumstances, needed it to grow faster than a typical new practice where clients trickle in over time (with a lot of effort spent on networking & posting on social media!). In the four years since I hired you to set up my Google Ads I consistently receive 7-10 leads per month, just from the Google Ads campaign. Many of the leads end up turning into long term clients and I am now so busy that I have 5 other counsellors working for me! This means that I only see clients 3 or 4 days a week and have been able to enjoy my life in a much more meaningful and fulfilling way.
Thanks again for playing your role in the development of a successful private practice that supports me to live the life that I’ve always wanted.
Wishing you a great rest of your day,
Carla
