seo Archives - Marketing Well

Copywriting That Converts

By Jordan / October 25, 2024 November 25, 2024

Copywriting is an important yet overlooked aspect of marketing for wellness practice. It encompasses the art of weaving compelling and evocative narratives designed to stir the emotion of potential clients, fostering connection while nudging them toward taking action. When executed masterfully, this form of communication becomes a conduit for trust, rapport, and the sustainable growth …

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Targeting Online Therapy Vs Local Therapy Keywords

By Jordan / September 25, 2024 September 25, 2024

In today’s post, I’d like to delve into the nuances of targeting keywords for online therapy versus attracting clients seeking local in-office therapy sessions. This distinction is critical for therapists who want to focus on a broader virtual audience or prioritize nearby clients. Targeting Online Therapy vs. Local Counselling Keywords Therapists frequently ask me about …

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Create Helpful Blogs As Your Blog Strategy

By Jordan / August 13, 2024 August 13, 2024

I advise every wellness practitioner to blog, as it helps with SEO and keeps people on their website longer, which is always good. I will explain why, but I get asked, “What should I blog about, Jordan?” It’s not as complicated as it may seem. The key is to be helpful! Your blog should focus …

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7 Landing Page Must Haves For Google Ads & SEO

By Jordan / June 6, 2024 June 6, 2024

Before I discuss what you must have on your landing page, let me first explain what a landing page is. A landing page is a specific page on your website that you are driving traffic to through an advertisement or a keyword search on a search engine. Understanding the concept of a landing page can …

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How to Identify Blog Topics for Therapists

By Jordan / April 26, 2024 April 26, 2024

During most SEO consultations with therapists, blogging and on-site content creation comes up. I have stated for many years that blogging is essential for many factors, not just SEO for therapists. Blogging helps build trust, credibility, and authority with potential clients who read your blog post(s), Google, and other search engines. Before I discuss what …

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Improve Your Psychology Today Profile

By Jordan / February 14, 2024 February 14, 2024

During almost every conversation I have with other therapists like yourself, the conversation of Psychology Today comes up. When I search for most therapy-related keywords locally, I find a Psychology Today listing. They have the local SEO market covered and tend to rank within the top 3. If you are a therapist looking to grow …

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Crafting Webpages to Tackle Mental Health Issues

By Jordan / October 27, 2023 October 27, 2023

Hey there, Jordan Caron with Marketing Well, and I’m back with another video blog post to talk about what I said I would in my blog post I put out earlier this week, which was setting up pages targeting specific types of mental health issues and therapies. I’m going to use the example of …

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The Importance Of Interlinks For Search Rankings

By Jordan / October 24, 2023 October 24, 2023

In digital marketing, SEO (Search Engine Optimization) remains a critical component for businesses and professionals looking to boost their online visibility. In my recent video blog post on the most important SEO factor for therapists revealed, I discussed a vital SEO strategy for therapists, revealing the importance of optimizing web pages for broader search …

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The Most Important SEO Factor For Therapists Revealed

By Jordan / September 14, 2023 October 24, 2023

I decided to create a video walkthrough above to showcase what the most important SEO factor is. Below is for your reading pleasure! In digital marketing, Search Engine Optimization (SEO) stands as an enigmatic art. Its complexity and constantly evolving nature can leave even the most seasoned marketers scratching their heads. But fear not, …

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