Copywriting is an important yet overlooked aspect of marketing for wellness practice. It encompasses the art of weaving compelling and evocative narratives designed to stir the emotion of potential clients, fostering connection while nudging them toward taking action. When executed masterfully, this form of communication becomes a conduit for trust, rapport, and the sustainable growth …
In today’s post, I’d like to delve into the nuances of targeting keywords for online therapy versus attracting clients seeking local in-office therapy sessions. This distinction is critical for therapists who want to focus on a broader virtual audience or prioritize nearby clients. Targeting Online Therapy vs. Local Counselling Keywords Therapists frequently ask me about …
Targeting Online Therapy Vs Local Therapy Keywords Read More »
I advise every wellness practitioner to blog, as it helps with SEO and keeps people on their website longer, which is always good. I will explain why, but I get asked, “What should I blog about, Jordan?” It’s not as complicated as it may seem. The key is to be helpful! Your blog should focus …
Before I discuss what you must have on your landing page, let me first explain what a landing page is. A landing page is a specific page on your website that you are driving traffic to through an advertisement or a keyword search on a search engine. Understanding the concept of a landing page can …
During most SEO consultations with therapists, blogging and on-site content creation comes up. I have stated for many years that blogging is essential for many factors, not just SEO for therapists. Blogging helps build trust, credibility, and authority with potential clients who read your blog post(s), Google, and other search engines. Before I discuss what …
During almost every conversation I have with other therapists like yourself, the conversation of Psychology Today comes up. When I search for most therapy-related keywords locally, I find a Psychology Today listing. They have the local SEO market covered and tend to rank within the top 3. If you are a therapist looking to grow …
Hey there, Jordan Caron with Marketing Well, and I’m back with another video blog post to talk about what I said I would in my blog post I put out earlier this week, which was setting up pages targeting specific types of mental health issues and therapies. I’m going to use the example of …
Crafting Webpages to Tackle Mental Health Issues Read More »
In digital marketing, SEO (Search Engine Optimization) remains a critical component for businesses and professionals looking to boost their online visibility. In my recent video blog post on the most important SEO factor for therapists revealed, I discussed a vital SEO strategy for therapists, revealing the importance of optimizing web pages for broader search …
The Importance Of Interlinks For Search Rankings Read More »
I decided to create a video walkthrough above to showcase what the most important SEO factor is. Below is for your reading pleasure! In digital marketing, Search Engine Optimization (SEO) stands as an enigmatic art. Its complexity and constantly evolving nature can leave even the most seasoned marketers scratching their heads. But fear not, …
The Most Important SEO Factor For Therapists Revealed Read More »
Last month’s blog post covered setting up and optimizing your Google Business Profile (GBP) listing. I have recently received numerous inquiries from counsellors and therapists like yourself seeking guidance on enhancing their GBP rankings in 2023 and beyond. After you have set up and optimized your GBP, learn more about the five essential factors contributing …
