Copywriting is an important yet overlooked aspect of marketing for wellness practice. It encompasses the art of weaving compelling and evocative narratives designed to stir the emotion of potential clients, fostering connection while nudging them toward taking action. When executed masterfully, this form of communication becomes a conduit for trust, rapport, and the sustainable growth …
In today’s post, I’d like to delve into the nuances of targeting keywords for online therapy versus attracting clients seeking local in-office therapy sessions. This distinction is critical for therapists who want to focus on a broader virtual audience or prioritize nearby clients. Targeting Online Therapy vs. Local Counselling Keywords Therapists frequently ask me about …
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Before I discuss what you must have on your landing page, let me first explain what a landing page is. A landing page is a specific page on your website that you are driving traffic to through an advertisement or a keyword search on a search engine. Understanding the concept of a landing page can …
If you are thinking of taking the step and starting a Google Ads campaign, now is a great time! Google is offering and $600 credit when you spend $600. Many therapists I have helped have taken up this offer. How long will it last? I’m not sure but my first client took advantage of this …
Greetings, Jordan Caron here, delving into the intricacies of digital marketing for therapists. In this video and accompanying blog post, I aim to dissect the disparities between keywords and search terms within Google Ads campaigns. If you are managing your own Google Ads campaign, pay close attention because I will probably save you a bit …
How To Avoid Wasted Clicks In Your Google Ads Campaigns Read More »
