In today’s post, I’d like to delve into the nuances of targeting keywords for online therapy versus attracting clients seeking local in-office therapy sessions. This distinction is critical for therapists who want to focus on a broader virtual audience or prioritize nearby clients. Targeting Online Therapy vs. Local Counselling Keywords Therapists frequently ask me about …
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Before I discuss what you must have on your landing page, let me first explain what a landing page is. A landing page is a specific page on your website that you are driving traffic to through an advertisement or a keyword search on a search engine. Understanding the concept of a landing page can …
If you are thinking of taking the step and starting a Google Ads campaign, now is a great time! Google is offering and $600 credit when you spend $600. Many therapists I have helped have taken up this offer. How long will it last? I’m not sure but my first client took advantage of this …
Greetings, Jordan Caron here, delving into the intricacies of digital marketing for therapists. In this video and accompanying blog post, I aim to dissect the disparities between keywords and search terms within Google Ads campaigns. If you are managing your own Google Ads campaign, pay close attention because I will probably save you a bit …
How To Avoid Wasted Clicks In Your Google Ads Campaigns Read More »
