Copywriting is an important yet overlooked aspect of marketing for wellness practice. It encompasses the art of weaving compelling and evocative narratives designed to stir the emotion of potential clients, fostering connection while nudging them toward taking action. When executed masterfully, this form of communication becomes a conduit for trust, rapport, and the sustainable growth …
In today’s post, I’d like to delve into the nuances of targeting keywords for online therapy versus attracting clients seeking local in-office therapy sessions. This distinction is critical for therapists who want to focus on a broader virtual audience or prioritize nearby clients. Targeting Online Therapy vs. Local Counselling Keywords Therapists frequently ask me about …
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I advise every wellness practitioner to blog, as it helps with SEO and keeps people on their website longer, which is always good. I will explain why, but I get asked, “What should I blog about, Jordan?” It’s not as complicated as it may seem. The key is to be helpful! Your blog should focus …
Before I discuss what you must have on your landing page, let me first explain what a landing page is. A landing page is a specific page on your website that you are driving traffic to through an advertisement or a keyword search on a search engine. Understanding the concept of a landing page can …
During most SEO consultations with therapists, blogging and on-site content creation comes up. I have stated for many years that blogging is essential for many factors, not just SEO for therapists. Blogging helps build trust, credibility, and authority with potential clients who read your blog post(s), Google, and other search engines. Before I discuss what …
In the constantly shifting terrain of mental health services and promotional strategies, establishing a commanding online presence is no longer discretionary—it’s indispensable. For therapists, counsellors, and psychologists alike, your website serves as a virtual gateway to your practice. In this digital haven, prospective clients can delve into your offerings, grasp your methodologies, and ultimately discern …
If you are thinking of taking the step and starting a Google Ads campaign, now is a great time! Google is offering and $600 credit when you spend $600. Many therapists I have helped have taken up this offer. How long will it last? I’m not sure but my first client took advantage of this …
During almost every conversation I have with other therapists like yourself, the conversation of Psychology Today comes up. When I search for most therapy-related keywords locally, I find a Psychology Today listing. They have the local SEO market covered and tend to rank within the top 3. If you are a therapist looking to grow …
It’s been 10 years since I launched my original SEO and Google Ads company Meaningful Marketing. Over those 10 years I’ve worked on hundreds of websites to do the on site optimization. I’ve seen it all and wanted to create a blog post providing pros and cons for the top four I think you should …
Greetings, Jordan Caron here, delving into the intricacies of digital marketing for therapists. In this video and accompanying blog post, I aim to dissect the disparities between keywords and search terms within Google Ads campaigns. If you are managing your own Google Ads campaign, pay close attention because I will probably save you a bit …
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