/* Marketing Well — plum design system (ported from design_handoff). Load order preserved. */

/* ===== styles.css ===== */
/* ============================================================
   Marketing Well — homepage redesign
   Two palettes driven by [data-palette] on <html>.
   Footer stays deep forest in both (warm, never navy).
   ============================================================ */

/* ---------- Palette A: Tonal Greens + Warm Cream (default) ---------- */
:root,
[data-palette="greens"] {
  --paper:      #F4EFE3;
  --paper-2:    #E9E2D0;
  --surface:    #FBF8F0;
  --ink:        #26302A;
  --ink-2:      #586159;
  --sage:       #82968B;
  --sage-2:     #5E6B5A;
  --pale:       #DFEFCA;
  --pale-2:     #ECF3DD;
  --line:       #DBD3C0;
  --line-2:     #C9C2AD;
  --accent:     #364840;   /* deep green CTA */
  --accent-ink: #F4EFE3;
  --accent-hov: #283831;
  --halo:       #DFEFCA;
  --halo-2:     #C9DCB4;
}

/* ---------- Palette B: Sage + Dusty Rose ---------- */
[data-palette="rose"] {
  --paper:      #F8F2EC;
  --paper-2:    #F0E3DA;
  --surface:    #FDFAF6;
  --ink:        #2B332D;
  --ink-2:      #5E5852;
  --sage:       #82968B;
  --sage-2:     #5E6B5A;
  --pale:       #DFEFCA;
  --pale-2:     #ECF2DE;
  --line:       #E7D8D0;
  --line-2:     #DCC8BE;
  --accent:     #BF887E;   /* dusty rose CTA */
  --accent-ink: #FFFFFF;
  --accent-hov: #A8716A;
  --halo:       #EAD5CE;
  --halo-2:     #DFEFCA;
}

/* ---------- Type switches ---------- */
[data-serif="newsreader"] { --serif: "Newsreader", Georgia, serif; --serif-w: 420; --serif-tight: -0.015em; }
[data-serif="cormorant"]  { --serif: "Cormorant Garamond", Georgia, serif; --serif-w: 600; --serif-tight: -0.005em; }

/* ---------- Corner switches ---------- */
[data-corners="soft"]  { --r: 18px; --r-sm: 11px; --r-lg: 30px; --r-pill: 999px; }
[data-corners="crisp"] { --r: 3px;  --r-sm: 2px;  --r-lg: 5px;  --r-pill: 4px; }

/* ---------- Footer (constant deep forest) ---------- */
:root {
  --foot:       #232C27;
  --foot-2:     #2D3831;
  --foot-ink:   #E7E9DF;
  --foot-soft:  #9DAA9C;
  --sans: "Hanken Grotesk", "Helvetica Neue", Arial, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; -webkit-font-smoothing: antialiased; }

body {
  font-family: var(--sans);
  background: var(--paper);
  color: var(--ink);
  font-size: 18px;
  line-height: 1.65;
  font-weight: 400;
  letter-spacing: 0.002em;
}

h1, h2, h3, .serif {
  font-family: var(--serif);
  font-weight: var(--serif-w);
  letter-spacing: var(--serif-tight);
  line-height: 1.06;
  color: var(--ink);
}

a { color: inherit; text-decoration: none; }

.wrap { width: min(1200px, 92vw); margin-inline: auto; }

.eyebrow {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--sage-2);
  display: inline-flex;
  align-items: center;
  gap: 0.7em;
}
.eyebrow::before {
  content: "";
  width: 26px; height: 1.5px;
  background: var(--sage);
  display: inline-block;
}
.eyebrow.center { justify-content: center; }
.eyebrow.center::after {
  content: "";
  width: 26px; height: 1.5px;
  background: var(--sage);
  display: inline-block;
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.55em;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.98rem;
  letter-spacing: 0.005em;
  padding: 0.9em 1.5em;
  border-radius: var(--r-pill);
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: all 0.25s ease;
  white-space: nowrap;
}
.btn-primary { background: var(--accent); color: var(--accent-ink); }
.btn-primary:hover { background: var(--accent-hov); transform: translateY(-2px); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line-2); }
.btn-ghost:hover { border-color: var(--sage); background: color-mix(in srgb, var(--sage) 10%, transparent); }
.btn .arr { transition: transform 0.25s ease; }
.btn:hover .arr { transform: translateX(3px); }

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in srgb, var(--paper) 80%, transparent);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s ease, background 0.3s ease;
}
.nav.scrolled { border-bottom-color: var(--line); background: color-mix(in srgb, var(--paper) 92%, transparent); }
.nav-inner {
  display: flex; align-items: center; justify-content: space-between;
  height: 80px;
}
.nav-logo img { height: 38px; display: block; }
.nav-links { display: flex; align-items: center; gap: 2rem; }
.nav-links a {
  font-size: 0.96rem; font-weight: 500; color: var(--ink); white-space: nowrap;
  position: relative; padding: 0.3em 0;
  transition: color 0.2s ease;
}
.nav-links a::after {
  content: ""; position: absolute; left: 0; bottom: -2px;
  width: 0; height: 1.5px; background: var(--sage);
  transition: width 0.25s ease;
}
.nav-links a:hover { color: var(--sage-2); }
.nav-links a:hover::after, .nav-links a.active::after { width: 100%; }
.nav-cta { display: flex; align-items: center; gap: 1.2rem; }
.nav-toggle { display: none; }

/* ============================================================
   HERO
   ============================================================ */
.hero { position: relative; padding: clamp(3rem, 7vw, 6rem) 0 clamp(4rem, 8vw, 7rem); overflow: hidden; }
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
}
.hero-eyebrow { margin-bottom: 1.6rem; }
.hero h1 {
  font-size: clamp(2.7rem, 5.6vw, 4.6rem);
  margin-bottom: 1.4rem;
}
.hero h1 em { font-style: italic; color: var(--sage-2); }
.hero-sub {
  font-size: 1.18rem; color: var(--ink-2);
  max-width: 33ch; margin-bottom: 2.2rem;
  text-wrap: pretty;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 0.9rem; align-items: center; }
.hero-note { font-size: 0.9rem; color: var(--ink-2); margin-top: 1.6rem; display: flex; align-items: center; gap: 0.5rem; }
.hero-note svg { color: var(--sage); }

.hero-media { position: relative; }
.hero-halo {
  position: absolute; inset: -8% -6% -6% -8%;
  background: radial-gradient(120% 100% at 70% 20%, var(--halo) 0%, transparent 62%);
  border-radius: 50%;
  z-index: 0;
}
.hero-frame {
  position: relative; z-index: 1;
  border-radius: var(--r-lg);
  overflow: hidden;
  box-shadow: 0 30px 60px -28px rgba(38,48,42,0.45);
}
.hero-frame image-slot { display: block; width: 100%; height: clamp(380px, 44vw, 540px); }
/* Pleasant empty-state for unfilled photo slots */
image-slot { background: linear-gradient(150deg, var(--pale-2) 0%, color-mix(in srgb, var(--sage) 30%, var(--surface)) 100%); color: var(--sage-2); font-family: var(--sans); }
.hero-badge {
  position: absolute; z-index: 2;
  left: -28px; bottom: 34px;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--r);
  padding: 1rem 1.3rem;
  box-shadow: 0 18px 40px -22px rgba(38,48,42,0.4);
  display: flex; align-items: center; gap: 0.9rem;
}
.hero-badge .num { font-family: var(--serif); font-weight: var(--serif-w); font-size: 2.1rem; color: var(--sage-2); line-height: 1; }
.hero-badge .lbl { font-size: 0.82rem; line-height: 1.3; color: var(--ink-2); max-width: 12ch; }

/* ============================================================
   MARQUEE / who I serve
   ============================================================ */
.serve {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--pale-2);
  padding: 1.4rem 0;
}
.serve-inner { display: flex; align-items: center; gap: 2.4rem; flex-wrap: wrap; justify-content: center; }
.serve-lbl { font-size: 0.74rem; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--sage-2); }
.serve-list { display: flex; flex-wrap: wrap; gap: 0.7rem 1.4rem; justify-content: center; }
.serve-list span { font-size: 0.95rem; color: var(--ink); font-weight: 500; display: inline-flex; align-items: center; gap: 1.4rem; }
.serve-list span:not(:last-child)::after { content: "·"; color: var(--sage); }

/* ============================================================
   SERVICES (the centerpiece)
   ============================================================ */
.services { padding: clamp(4rem, 8vw, 7rem) 0; }
.sec-head { text-align: center; max-width: 640px; margin: 0 auto clamp(2.6rem, 5vw, 3.8rem); }
.sec-head h2 { font-size: clamp(2.1rem, 4vw, 3.2rem); margin: 1.1rem 0 0.9rem; }
.sec-head p { color: var(--ink-2); font-size: 1.1rem; text-wrap: pretty; }

.svc-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; }
.svc {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: clamp(1.8rem, 2.6vw, 2.6rem);
  position: relative;
  transition: transform 0.3s ease, box-shadow 0.3s ease, border-color 0.3s ease;
  overflow: hidden;
}
.svc::before {
  content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 4px;
  background: var(--sage); transform: scaleY(0); transform-origin: top;
  transition: transform 0.35s ease;
}
.svc:hover { transform: translateY(-5px); box-shadow: 0 26px 50px -30px rgba(38,48,42,0.4); border-color: var(--line-2); }
.svc:hover::before { transform: scaleY(1); }
.svc-top { display: flex; align-items: flex-start; justify-content: space-between; gap: 1rem; margin-bottom: 1rem; }
.svc-num { font-family: var(--serif); font-weight: var(--serif-w); font-size: 1.05rem; color: var(--sage-2); letter-spacing: 0.05em; }
.svc-ico {
  width: 50px; height: 50px; border-radius: var(--r-sm);
  background: var(--pale-2); color: var(--sage-2);
  display: grid; place-items: center; flex-shrink: 0;
}
.svc-ico svg { width: 25px; height: 25px; }
.svc h3 { font-size: clamp(1.55rem, 2.4vw, 2rem); margin-bottom: 0.55rem; }
.svc-desc { color: var(--ink-2); font-size: 1.02rem; margin-bottom: 1.4rem; text-wrap: pretty; }
.svc-list { list-style: none; display: grid; gap: 0.6rem; padding-top: 1.3rem; border-top: 1px solid var(--line); }
.svc-list li { display: flex; align-items: center; gap: 0.7rem; font-size: 0.96rem; color: var(--ink); }
.svc-list li svg { width: 17px; height: 17px; color: var(--sage); flex-shrink: 0; }
.svc-link { display: inline-flex; align-items: center; gap: 0.45em; margin-top: 1.4rem; font-weight: 600; font-size: 0.95rem; color: var(--sage-2); }
.svc-link .arr { transition: transform 0.25s ease; }
.svc:hover .svc-link .arr { transform: translateX(4px); }

/* ============================================================
   ABOUT
   ============================================================ */
.about { padding: clamp(3rem, 6vw, 6rem) 0; background: var(--paper-2); }
.about-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(2.4rem, 5vw, 5rem); align-items: center; }
.about-media { position: relative; }
.about-frame { border-radius: var(--r-lg); overflow: hidden; box-shadow: 0 26px 54px -30px rgba(38,48,42,0.5); }
.about-frame image-slot { display: block; width: 100%; height: clamp(420px, 46vw, 560px); }
.about-stats { position: absolute; right: -22px; bottom: -22px; display: flex; gap: 1px; background: var(--line); border-radius: var(--r); overflow: hidden; box-shadow: 0 18px 40px -24px rgba(38,48,42,0.5); }
.about-stat { background: var(--surface); padding: 1.1rem 1.4rem; text-align: center; }
.about-stat .n { font-family: var(--serif); font-weight: var(--serif-w); font-size: 2.1rem; color: var(--sage-2); line-height: 1; }
.about-stat .l { font-size: 0.74rem; text-transform: uppercase; letter-spacing: 0.1em; color: var(--ink-2); margin-top: 0.35rem; }
.about h2 { font-size: clamp(1.9rem, 3.6vw, 2.9rem); margin: 1.1rem 0 1.3rem; }
.about p.lead { font-size: 1.12rem; color: var(--ink-2); margin-bottom: 1.6rem; text-wrap: pretty; }
.pillars { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; margin: 1.8rem 0; }
.pillar { display: flex; gap: 0.9rem; align-items: flex-start; }
.pillar-ico { width: 42px; height: 42px; border-radius: var(--r-sm); background: var(--pale); color: var(--sage-2); display: grid; place-items: center; flex-shrink: 0; }
.pillar-ico svg { width: 21px; height: 21px; }
.pillar h4 { font-family: var(--sans); font-weight: 700; font-size: 0.98rem; letter-spacing: 0.01em; margin-bottom: 0.15rem; }
.pillar p { font-size: 0.9rem; color: var(--ink-2); line-height: 1.5; }

/* ============================================================
   CTA BAND
   ============================================================ */
.cta-band { padding: clamp(3.5rem, 7vw, 6rem) 0; }
.cta-card {
  background: var(--accent); color: var(--accent-ink);
  border-radius: var(--r-lg);
  padding: clamp(2.6rem, 5vw, 4rem) clamp(2rem, 5vw, 4.5rem);
  display: flex; align-items: center; justify-content: space-between;
  gap: 2rem; flex-wrap: wrap;
  position: relative; overflow: hidden;
}
.cta-card::after {
  content: ""; position: absolute; right: -60px; top: -60px; width: 320px; height: 320px;
  background: radial-gradient(circle, color-mix(in srgb, var(--accent-ink) 14%, transparent) 0%, transparent 65%);
  border-radius: 50%;
}
.cta-text { position: relative; z-index: 1; }
.cta-text h2 { color: var(--accent-ink); font-size: clamp(1.8rem, 3.4vw, 2.7rem); margin-bottom: 0.5rem; }
.cta-text p { color: color-mix(in srgb, var(--accent-ink) 82%, transparent); font-size: 1.05rem; }
.cta-card .btn { position: relative; z-index: 1; }
.btn-on-accent { background: var(--accent-ink); color: var(--accent); }
.btn-on-accent:hover { background: color-mix(in srgb, var(--accent-ink) 88%, var(--accent)); transform: translateY(-2px); }

/* ============================================================
   FAQ
   ============================================================ */
.faq { padding: clamp(4rem, 7vw, 6rem) 0; }
.faq-wrap { max-width: 820px; margin: 0 auto; }
.faq-list { margin-top: 2.4rem; border-top: 1px solid var(--line); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-q {
  width: 100%; background: none; border: none; cursor: pointer;
  font-family: var(--sans); font-size: 1.18rem; font-weight: 600; color: var(--ink);
  text-align: left; padding: 1.4rem 0; display: flex; align-items: center; justify-content: space-between; gap: 1rem;
}
.faq-q .sign { flex-shrink: 0; width: 26px; height: 26px; position: relative; transition: transform 0.3s ease; }
.faq-q .sign::before, .faq-q .sign::after {
  content: ""; position: absolute; background: var(--sage); border-radius: 2px;
  top: 50%; left: 50%; transform: translate(-50%,-50%);
}
.faq-q .sign::before { width: 15px; height: 2px; }
.faq-q .sign::after { width: 2px; height: 15px; transition: transform 0.3s ease; }
.faq-item.open .sign::after { transform: translate(-50%,-50%) scaleY(0); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height 0.35s ease; }
.faq-a-inner { padding: 0 0 1.5rem; color: var(--ink-2); font-size: 1.02rem; line-height: 1.6; }
.faq-a-inner ul { margin: 0.6rem 0 0; padding-left: 1.1rem; display: grid; gap: 0.3rem; }
.faq-a-inner li { color: var(--ink); }

/* ============================================================
   FOOTER
   ============================================================ */
.foot-cta { padding: clamp(2.5rem, 4vw, 3.5rem) 0; background: var(--pale-2); border-top: 1px solid var(--line); }
.foot-cta-inner { display: flex; align-items: center; justify-content: space-between; gap: 2rem; flex-wrap: wrap; }
.foot-cta h2 { font-size: clamp(1.6rem, 3vw, 2.3rem); }
.foot-cta p { color: var(--ink-2); margin-top: 0.3rem; }

.footer { background: var(--foot); color: var(--foot-ink); padding: clamp(3.5rem, 6vw, 5rem) 0 0; }
.foot-grid { display: grid; grid-template-columns: 1.4fr 1fr 1.2fr 1.3fr; gap: 2.5rem; padding-bottom: 3.2rem; }
.foot-brand img { height: 40px; margin-bottom: 1.3rem; filter: brightness(0) saturate(100%) invert(88%) sepia(8%) saturate(180%) hue-rotate(46deg) brightness(98%); }
.foot-brand p { color: var(--foot-soft); font-size: 0.95rem; max-width: 30ch; margin-bottom: 1.5rem; }
.foot-contact { display: grid; gap: 0.7rem; }
.foot-contact a, .foot-contact span { display: flex; align-items: center; gap: 0.7rem; color: var(--foot-ink); font-size: 0.95rem; }
.foot-contact svg { width: 17px; height: 17px; color: var(--sage); flex-shrink: 0; }
.foot-col h5 { font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.16em; color: var(--foot-soft); margin-bottom: 1.2rem; font-weight: 700; }
.foot-col ul { list-style: none; display: grid; gap: 0.7rem; }
.foot-col a { color: var(--foot-ink); font-size: 0.95rem; opacity: 0.86; transition: opacity 0.2s ease, color 0.2s ease; }
.foot-col a:hover { opacity: 1; color: var(--pale); }
.foot-news p { color: var(--foot-soft); font-size: 0.9rem; margin-bottom: 1rem; }
.foot-news form { display: grid; gap: 0.6rem; }
.foot-news input {
  background: var(--foot-2); border: 1px solid #3c473f; border-radius: var(--r-sm);
  padding: 0.75rem 0.9rem; color: var(--foot-ink); font-family: var(--sans); font-size: 0.92rem;
}
.foot-news input::placeholder { color: var(--foot-soft); }
.foot-news input:focus { outline: none; border-color: var(--sage); }
.foot-news button { background: var(--pale); color: #232C27; border: none; border-radius: var(--r-sm); padding: 0.78rem; font-family: var(--sans); font-weight: 700; cursor: pointer; transition: background 0.2s ease; }
.foot-news button:hover { background: #cfe6b3; }
.foot-bottom { border-top: 1px solid #3a443d; padding: 1.5rem 0; display: flex; align-items: center; justify-content: space-between; gap: 1rem; flex-wrap: wrap; }
.foot-bottom p { color: var(--foot-soft); font-size: 0.86rem; }
.foot-social { display: flex; gap: 0.7rem; }
.foot-social a { width: 38px; height: 38px; border-radius: var(--r-sm); border: 1px solid #3c473f; display: grid; place-items: center; color: var(--foot-ink); transition: all 0.2s ease; }
.foot-social a:hover { background: var(--sage); border-color: var(--sage); color: #fff; }
.foot-social svg { width: 18px; height: 18px; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-media { order: -1; }
  .hero-badge { left: 12px; }
  .about-grid { grid-template-columns: 1fr; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 760px) {
  body { font-size: 17px; }
  .nav-links { display: none; }
  .svc-grid { grid-template-columns: 1fr; }
  .pillars { grid-template-columns: 1fr; }
  .cta-card { flex-direction: column; align-items: flex-start; text-align: left; }
  .foot-grid { grid-template-columns: 1fr; gap: 2rem; }
  .about-stats { right: 12px; }
  .foot-cta-inner { flex-direction: column; align-items: flex-start; }
}

/* Reveal-on-scroll — content is visible by default; .in plays an entrance.
   This guarantees nothing is ever stuck hidden if JS/observer fails. */
.reveal { opacity: 1; }
.reveal.in { animation: mwRise 0.7s ease both; }
@keyframes mwRise { from { opacity: 0; transform: translateY(22px); } to { opacity: 1; transform: none; } }
@media (prefers-reduced-motion: reduce) { .reveal.in { animation: none; } }

/* ===== home-v2.css ===== */
/* Marketing Well — homepage v2 polish layer (loads after styles.css) */
html[data-palette="plum"]{--paper:#F8F2EB;--paper-2:#F3E5E0;--surface:#FFFBF7;--ink:#2F2430;--ink-2:#65575F;--sage:#C0898E;--sage-2:#8C5C6B;--pale:#F1DDD9;--pale-2:#F6E9E5;--line:#EADBD3;--line-2:#DEC8C0;--accent:#A06A72;--accent-ink:#FFFFFF;--accent-hov:#8A5762;--halo:#EFD9D4;--rose:#C0898E;--rose-soft:#EFD9D6;--mauve:#8C5C6B;--blush:#F3E5E0;--foot:#3A2435;--foot-2:#47303F;--foot-ink:#F4E9EA;--foot-soft:#CDB5C0;--shadow-sm:0 10px 24px -16px rgba(58,36,53,.35);--shadow-md:0 24px 48px -28px rgba(58,36,53,.42);--shadow-lg:0 36px 70px -34px rgba(58,36,53,.5)}
a{color:inherit}a:hover{color:var(--mauve)}
body{position:relative}
body::after{content:"";position:fixed;inset:0;pointer-events:none;z-index:90;opacity:.07;mix-blend-mode:multiply;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
section{scroll-margin-top:84px}

/* buttons — one system */
.btn{border-radius:999px;padding:.95em 1.6em;font-size:.97rem;box-shadow:none;transition:background .25s ease,color .25s ease,border-color .25s ease,transform .25s ease,box-shadow .25s ease}
.btn-primary{box-shadow:var(--shadow-sm)}
.btn-primary:hover{color:#fff;box-shadow:var(--shadow-md)}
.btn-ghost{border-color:var(--line-2);background:color-mix(in srgb,var(--surface) 60%,transparent)}
.btn-ghost:hover{color:var(--ink);border-color:var(--rose);background:var(--pale-2);transform:translateY(-2px)}
.btn-on-accent{background:#fff;color:var(--accent-hov);box-shadow:0 14px 30px -16px rgba(40,20,30,.5)}
.btn-on-accent:hover{color:var(--accent-hov);background:#FFF6F3;transform:translateY(-2px)}
.nav-links a::after{background:var(--rose)}
.nav-links a:hover{color:var(--mauve)}

/* waves */
.wave{display:block;width:100%;height:clamp(36px,5vw,70px);line-height:0}
.wave svg{display:block;width:100%;height:100%}
.wave.flip svg{transform:scaleY(-1)}

/* HERO */
.hero{padding:clamp(2.5rem,5vw,4.5rem) 0 clamp(3rem,5vw,4.5rem)}
.hero h1 em{color:var(--mauve)}
.hero-sub{margin-bottom:2rem}
.hero-note{margin-top:1.1rem}
.hero-note svg{color:var(--rose)}
.hero-trust{margin-top:1.8rem;padding-top:1.4rem;border-top:1px solid var(--line);display:flex;align-items:center;gap:1.4rem;flex-wrap:wrap;max-width:520px}
.trust-quote{display:grid;gap:.15rem;flex:1 1 260px}
.stars{color:var(--accent);letter-spacing:.12em;font-size:.9rem;line-height:1}
.trust-quote p{font-family:var(--serif);font-style:italic;font-size:1.02rem;color:var(--ink);line-height:1.35}
.trust-quote span{font-size:.8rem;color:var(--ink-2)}
.trust-chip{display:inline-flex;align-items:center;gap:.5rem;padding:.5rem .9rem .5rem .6rem;border:1px solid var(--line-2);border-radius:999px;font-size:.8rem;font-weight:600;color:var(--ink);background:var(--surface)}
.trust-chip svg{width:18px;height:18px;color:var(--mauve)}
.hero-media{position:relative;isolation:isolate}
.hero-blob{position:absolute;z-index:0;inset:-9% -10% -8% -6%;background:radial-gradient(80% 80% at 35% 30%,#F4E1DC 0%,#E9C9C6 70%,#E2BDBD 100%);border-radius:43% 57% 62% 38%/42% 45% 55% 58%;animation:mwBlob 22s ease-in-out infinite alternate;opacity:.85}
.hero-blob::after{content:"";position:absolute;inset:0;border-radius:inherit;opacity:.35;mix-blend-mode:multiply;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='1.1' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.hero-ring{position:absolute;z-index:0;width:62%;aspect-ratio:1;right:-12%;top:-10%;border:1px solid color-mix(in srgb,var(--mauve) 35%,transparent);border-radius:50%}
.hero-ring.r2{width:40%;right:auto;left:-14%;top:auto;bottom:-12%;border-style:dashed;border-color:color-mix(in srgb,var(--mauve) 30%,transparent)}
.hero-dots{position:absolute;z-index:0;width:120px;height:120px;left:-38px;top:8%;background-image:radial-gradient(color-mix(in srgb,var(--mauve) 45%,transparent) 1.3px,transparent 1.6px);background-size:14px 14px;opacity:.6}
@keyframes mwBlob{0%{border-radius:43% 57% 62% 38%/42% 45% 55% 58%;transform:rotate(0)}100%{border-radius:58% 42% 40% 60%/55% 60% 40% 45%;transform:rotate(6deg)}}
.hero-frame{border-radius:28px;box-shadow:var(--shadow-lg);border:6px solid var(--surface)}
.hero-frame image-slot{height:clamp(360px,40vw,500px)}
image-slot{background:linear-gradient(150deg,var(--pale-2) 0%,color-mix(in srgb,var(--rose) 32%,var(--surface)) 100%);color:var(--mauve)}
.hero-badge{left:-34px;bottom:30px;padding:.85rem 1.15rem .85rem .9rem;gap:.85rem;border-radius:20px;box-shadow:var(--shadow-md);border-color:var(--line)}
.avatars{display:flex}
.avatars i{width:34px;height:34px;border-radius:50%;border:2px solid var(--surface);display:grid;place-items:center;font-style:normal;font-size:.66rem;font-weight:700;letter-spacing:.02em;color:var(--ink);margin-left:-10px}
.avatars i:first-child{margin-left:0}
.avatars i:nth-child(1){background:#F1D8D4}.avatars i:nth-child(2){background:#E6CBD2}.avatars i:nth-child(3){background:#F5E6D8}.avatars i:nth-child(4){background:var(--accent);color:#fff}
.badge-txt{display:grid;line-height:1.2}
.badge-txt b{font-family:var(--serif);font-weight:var(--serif-w);font-size:1.35rem;color:var(--ink)}
.badge-txt span{font-size:.78rem;color:var(--ink-2)}

/* WHO I WORK WITH */
.serve{background:var(--blush);border:0;padding:1.1rem 0}
.serve-inner{flex-wrap:nowrap;gap:1.6rem;justify-content:flex-start}
.serve-lbl{flex-shrink:0;color:var(--mauve);padding-right:1.6rem;border-right:1px solid var(--line-2)}
.marquee{flex:1;min-width:0;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;gap:.7rem;width:max-content;animation:mwMarquee 48s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.tag{display:inline-flex;align-items:center;gap:.55rem;padding:.5rem 1rem .5rem .55rem;border-radius:999px;background:var(--surface);border:1px solid var(--line);font-size:.9rem;font-weight:500;color:var(--ink);white-space:nowrap}
.tag svg{width:26px;height:26px;padding:5px;border-radius:50%;background:var(--pale);color:var(--mauve);flex-shrink:0}
@keyframes mwMarquee{to{transform:translateX(calc(-50% - .35rem))}}

/* SERVICES */
.services{padding:clamp(3.5rem,6vw,5.5rem) 0 clamp(3rem,5vw,4.5rem)}
.sec-head{margin-bottom:clamp(2.2rem,4vw,3.2rem)}
.eyebrow{color:var(--mauve)}
.eyebrow::before,.eyebrow.center::after{background:var(--rose)}
.svc-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:1.4rem;align-items:stretch}
.svc{display:flex;flex-direction:column;border-radius:26px;border:1px solid var(--line);box-shadow:0 1px 0 rgba(58,36,53,.03);padding:2.2rem 2rem 2rem}
.svc::before{left:2rem;right:2rem;top:0;bottom:auto;width:auto;height:3px;border-radius:0 0 3px 3px;background:var(--rose);transform:scaleX(0);transform-origin:center}
.svc:hover{transform:translateY(-6px);box-shadow:var(--shadow-md);border-color:var(--line-2)}
.svc:hover::before{transform:scaleX(1)}
.svc-top{margin-bottom:1.4rem;align-items:center}
.svc-ico{width:64px;height:64px;border-radius:50%;background:var(--pale);color:var(--mauve);transition:background .3s ease,color .3s ease,transform .3s ease}
.svc-ico svg{width:27px;height:27px}
.svc:hover .svc-ico{background:var(--accent);color:#fff;transform:rotate(-6deg)}
.svc-num{color:var(--rose);font-size:1rem}
.svc h3{font-size:clamp(1.5rem,2.1vw,1.8rem)}
.svc-desc{font-size:1rem}
.svc-list li svg{color:var(--rose)}
.svc-link{margin-top:auto;padding-top:1.6rem;color:var(--mauve)}
.svc-link:hover{color:var(--accent-hov)}

/* HOW IT WORKS */
.how{background:var(--blush);padding:clamp(2.5rem,4vw,3.5rem) 0 clamp(2.5rem,4vw,3.5rem)}
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2rem;position:relative;counter-reset:s}
.steps::before{content:"";position:absolute;top:36px;left:16.6%;right:16.6%;border-top:1.5px dashed color-mix(in srgb,var(--mauve) 40%,transparent)}
.step{text-align:center;position:relative;padding:0 .5rem}
.step-num{width:72px;height:72px;margin:0 auto 1.3rem;border-radius:50%;background:var(--surface);border:1px solid var(--line-2);display:grid;place-items:center;font-family:var(--serif);font-size:1.9rem;color:var(--mauve);box-shadow:0 0 0 8px var(--blush),var(--shadow-sm);position:relative}
.step h3{font-size:1.5rem;margin-bottom:.5rem}
.step p{color:var(--ink-2);font-size:1rem;max-width:30ch;margin:0 auto;text-wrap:pretty}
.step .when{display:inline-block;margin-top:.9rem;font-size:.74rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--mauve)}

/* ABOUT */
.about{background:var(--paper);padding:clamp(3.5rem,6vw,5.5rem) 0}
.about-media{isolation:isolate}
.about-blob{position:absolute;z-index:-1;inset:-7% 8% -9% -9%;background:var(--rose-soft);border-radius:60% 40% 55% 45%/50% 58% 42% 50%;animation:mwBlob 26s ease-in-out infinite alternate-reverse}
.about-frame{border-radius:28px;box-shadow:var(--shadow-lg);border:6px solid var(--surface)}
.about-frame image-slot{height:clamp(400px,42vw,520px)}
.about-stats{border-radius:20px;box-shadow:var(--shadow-md)}
.about-stat .n{color:var(--mauve)}
.about h2{margin:1rem 0 0}
.signature{font-family:"Allura",cursive;font-size:clamp(2.4rem,3.6vw,3rem);color:var(--rose);line-height:1;margin:.2rem 0 1.3rem;transform:rotate(-3deg);transform-origin:left;display:flex;align-items:flex-end;gap:.6rem}
.signature::after{content:"";width:90px;height:1px;background:var(--rose);margin-bottom:.55rem;opacity:.6}
.pillar-ico{background:var(--pale);color:var(--mauve);border-radius:50%}

/* PROOF */
.proof{background:var(--blush);padding:clamp(2.5rem,4vw,3.5rem) 0}
.proof-top{display:grid;grid-template-columns:1.1fr 1fr 1fr;gap:1.4rem;align-items:stretch;margin-bottom:1.4rem}
.proof-intro h2{font-size:clamp(2rem,3.6vw,2.9rem);margin:1rem 0 .8rem}
.proof-intro p{color:var(--ink-2);text-wrap:pretty;margin-bottom:1.2rem}
.proof-intro a.more{font-weight:600;color:var(--mauve);display:inline-flex;gap:.4em}
.result{background:var(--accent);color:#fff;border-radius:26px;padding:2rem;display:flex;flex-direction:column;justify-content:space-between;gap:1.2rem;position:relative;overflow:hidden}
.result.alt{background:var(--surface);color:var(--ink);border:1px solid var(--line)}
.result::after{content:"";position:absolute;width:180px;height:180px;right:-60px;top:-60px;border-radius:50%;border:1px solid rgba(255,255,255,.3);box-shadow:0 0 0 22px rgba(255,255,255,.06)}
.result.alt::after{border-color:var(--line-2);box-shadow:0 0 0 22px color-mix(in srgb,var(--rose) 8%,transparent)}
.result .big{font-family:var(--serif);font-size:clamp(3.2rem,5vw,4.4rem);line-height:.95;letter-spacing:-.02em}
.result.alt .big{color:var(--mauve)}
.result .what{font-size:1.05rem;font-weight:600;line-height:1.35}
.result .who{font-size:.84rem;opacity:.9;margin-top:.35rem;font-weight:400}
.result.alt .who{color:var(--ink-2);opacity:1}
.quotes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.4rem}
.quote{background:var(--surface);border:1px solid var(--line);border-radius:26px;padding:1.9rem;display:flex;flex-direction:column;gap:1.2rem;transition:transform .3s ease,box-shadow .3s ease}
.quote:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}
.quote blockquote{font-family:var(--serif);font-size:1.2rem;line-height:1.42;color:var(--ink);text-wrap:pretty;flex:1}
.quote-by{display:flex;align-items:center;gap:.8rem;padding-top:1.1rem;border-top:1px solid var(--line)}
.quote-by i{width:42px;height:42px;border-radius:50%;background:var(--pale);color:var(--mauve);display:grid;place-items:center;font-style:normal;font-weight:700;font-size:.8rem;flex-shrink:0}
.quote-by b{display:block;font-size:.95rem}
.quote-by span{font-size:.82rem;color:var(--ink-2)}

/* RICH CTA */
.cta-band{padding:clamp(3.5rem,6vw,5rem) 0 clamp(1.5rem,3vw,2.5rem)}
.cta-card{display:grid;grid-template-columns:1.3fr auto;align-items:center;gap:2.5rem;padding:clamp(2.6rem,5vw,3.8rem) clamp(2rem,5vw,4rem);border-radius:32px;box-shadow:var(--shadow-lg);background:linear-gradient(135deg,#A9737B 0%,#93606C 100%)}
.cta-card::before{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(255,255,255,.16) 1.2px,transparent 1.5px);background-size:18px 18px;-webkit-mask-image:linear-gradient(110deg,transparent 45%,#000 100%);mask-image:linear-gradient(110deg,transparent 45%,#000 100%)}
.cta-card::after{right:-90px;top:-120px;width:380px;height:380px;background:none;border:1px solid rgba(255,255,255,.22);box-shadow:0 0 0 40px rgba(255,255,255,.04),0 0 0 80px rgba(255,255,255,.03)}
.cta-text h2{font-size:clamp(2rem,3.6vw,2.9rem);margin-bottom:.6rem}
.cta-text p{color:#fff;opacity:.92}
.assure{list-style:none;display:flex;flex-wrap:wrap;gap:.6rem 1.6rem;margin-top:1.4rem}
.assure li{display:flex;align-items:center;gap:.5rem;font-size:.95rem;font-weight:500;color:#fff}
.assure svg{width:20px;height:20px;padding:3px;border-radius:50%;background:rgba(255,255,255,.2)}
.cta-side{position:relative;z-index:1;display:grid;justify-items:center;gap:.8rem;text-align:center}
.cta-side small{font-size:.86rem;color:#fff;opacity:.9}
.cta-side small a{text-decoration:underline;text-underline-offset:3px}
.cta-side small a:hover{color:#fff}

/* FAQ */
.faq{padding:clamp(3rem,5vw,4.5rem) 0 clamp(3.5rem,6vw,5rem)}
.faq-wrap{max-width:none;display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(2rem,5vw,5rem);align-items:start}
.faq-side{position:sticky;top:110px}
.faq-side h2{font-size:clamp(2rem,3.6vw,2.9rem);margin:1rem 0 .8rem}
.faq-side>p{color:var(--ink-2);margin-bottom:1.8rem;text-wrap:pretty}
.ask-card{background:var(--blush);border-radius:24px;padding:1.6rem 1.7rem;display:grid;gap:.4rem;justify-items:start}
.ask-card h3{font-size:1.4rem}
.ask-card p{color:var(--ink-2);font-size:.96rem;margin-bottom:.8rem}
.faq-list{margin-top:0;border:0;display:grid;gap:.6rem}
.faq-item{border:1px solid var(--line);border-radius:20px;background:transparent;transition:background .35s ease,border-color .35s ease,box-shadow .35s ease}
.faq-item:hover{border-color:var(--line-2)}
.faq-item.open{background:var(--surface);border-color:var(--line-2);box-shadow:var(--shadow-sm)}
.faq-q{padding:1.2rem 1.4rem;font-size:1.08rem}
.faq-q .sign{width:32px;height:32px;border-radius:50%;background:var(--pale);transition:background .3s ease,transform .35s ease}
.faq-q .sign::before,.faq-q .sign::after{background:var(--mauve)}
.faq-q .sign::before{width:12px;height:1.8px}.faq-q .sign::after{width:1.8px;height:12px}
.faq-item.open .sign{background:var(--accent);transform:rotate(180deg)}
.faq-item.open .sign::before,.faq-item.open .sign::after{background:#fff}
.faq-a{max-height:none!important;display:grid;grid-template-rows:0fr;transition:grid-template-rows .45s cubic-bezier(.2,.7,.2,1)}
.faq-item.open .faq-a{grid-template-rows:1fr}
.faq-a>.faq-a-inner{min-height:0;overflow:hidden;padding:0 1.4rem;opacity:0;transition:opacity .3s ease,padding .45s ease}
.faq-item.open .faq-a-inner{padding-bottom:1.4rem;opacity:1}
.faq-a-inner li::marker{color:var(--rose)}

/* BLOG */
.blogrow{padding:0 0 clamp(3.5rem,6vw,5rem)}
.blog-head{display:flex;align-items:flex-end;justify-content:space-between;gap:1.5rem;margin-bottom:2rem;flex-wrap:wrap}
.blog-head h2{font-size:clamp(2rem,3.6vw,2.9rem);margin-top:1rem}
.blog-head a{font-weight:600;color:var(--mauve)}
.posts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.4rem}
.post{display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--line);border-radius:24px;overflow:hidden;transition:transform .3s ease,box-shadow .3s ease}
.post:hover{transform:translateY(-5px);box-shadow:var(--shadow-md);color:inherit}
.post image-slot{display:block;width:100%;height:200px}
.post-body{padding:1.4rem 1.5rem 1.5rem;display:flex;flex-direction:column;gap:.8rem;flex:1}
.post-tag{align-self:flex-start;font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--mauve);background:var(--pale);padding:.35rem .7rem;border-radius:999px}
.post h3{font-size:1.32rem;line-height:1.2;text-wrap:pretty;flex:1}
.post-meta{display:flex;justify-content:space-between;align-items:center;font-size:.85rem;color:var(--ink-2)}
.post-meta .arr{color:var(--mauve);transition:transform .25s ease}
.post:hover .post-meta .arr{transform:translateX(4px)}

/* FINAL BAND */
.foot-cta{background:var(--blush);border:0;padding:clamp(2.2rem,4vw,3rem) 0 clamp(2.6rem,4vw,3.4rem)}
.foot-cta h2{font-size:clamp(1.7rem,3vw,2.3rem)}
.foot-cta h2 em{color:var(--mauve)}
.foot-cta-actions{display:flex;gap:.8rem;flex-wrap:wrap}

/* FOOTER */
.footer{padding-top:clamp(3rem,5vw,4.5rem)}
.foot-brand img{filter:brightness(0) invert(1);opacity:.92}
.foot-contact svg{color:var(--rose)}
.foot-contact a{transition:color .2s ease}
.foot-contact a:hover,.foot-col a:hover{color:var(--rose-soft);opacity:1}
.foot-col a{background:linear-gradient(currentColor,currentColor) 0 100%/0 1px no-repeat;transition:background-size .3s ease,color .2s ease,opacity .2s ease;padding-bottom:2px}
.foot-col a:hover{background-size:100% 1px}
.foot-news input{border-color:#5A4152}
.foot-news input:focus{border-color:var(--rose)}
.foot-news button{background:var(--rose-soft);color:var(--foot);border-radius:999px}
.foot-news button:hover{background:#fff}
.foot-news input{border-radius:12px}
.foot-bottom{border-top-color:#563D4E}
.foot-bottom a:hover{color:var(--rose-soft)}
.foot-social{gap:.8rem}
.foot-social a{width:46px;height:46px;border-radius:50%;border-color:#5A4152}
.foot-social a:hover{background:var(--rose);border-color:var(--rose);color:#fff;transform:translateY(-2px)}
.foot-social svg{width:21px;height:21px}

/* reveal stagger */
.reveal.in{animation:mwRise .8s cubic-bezier(.2,.7,.2,1) both;animation-delay:var(--d,0s)}
.js .reveal:not(.in){opacity:0}
@media (prefers-reduced-motion:reduce){.hero-blob,.about-blob,.marquee-track{animation:none}.js .reveal:not(.in){opacity:1}}

/* RESPONSIVE */
@media (max-width:980px){
.svc-grid,.quotes,.posts{grid-template-columns:1fr 1fr}
.proof-top{grid-template-columns:1fr 1fr}.proof-intro{grid-column:1/-1}
.faq-wrap{grid-template-columns:1fr}.faq-side{position:static}
.cta-card{grid-template-columns:1fr}.cta-side{justify-items:start;text-align:left}
.hero-badge{left:-6px}
}
@media (max-width:760px){
.hero{padding-top:1.5rem}
.hero-media{margin:0 6px 1.2rem}
.hero-frame image-slot{height:340px}
.hero-blob{inset:-6% -5% -6% -5%}
.hero-dots{left:-14px}
.hero-badge{left:10px;bottom:-22px}
.hero h1{font-size:2.55rem}
.hero-actions .btn{flex:1 1 100%;justify-content:center}
.serve-inner{flex-direction:column;align-items:flex-start;gap:.8rem}
.serve-lbl{border:0;padding:0}
.marquee{width:100%}
.svc-grid,.quotes,.posts,.proof-top{grid-template-columns:1fr}
.svc{padding:1.8rem 1.6rem}
.steps{grid-template-columns:1fr;gap:1.6rem}
.steps::before{top:36px;bottom:36px;left:36px;right:auto;border-top:0;border-left:1.5px dashed color-mix(in srgb,var(--mauve) 40%,transparent)}
.step{display:grid;grid-template-columns:72px 1fr;gap:0 1.1rem;text-align:left;padding:0}
.step-num{grid-row:span 3;margin:0}
.step p{margin:0}
.about-blob{inset:-4% 4% -5% -4%}
.foot-social a{width:46px;height:46px}
}

/* ===== home-v3.css ===== */
/* v3 contrast pass — same hues, wider value range */
html[data-palette="plum"]{--paper:#FCF8F3;--paper-2:#EBCFC8;--surface:#FFFFFF;--ink:#2A1A24;--ink-2:#4B3742;--sage:#B4737C;--sage-2:#7A4757;--pale:#F0D5D0;--pale-2:#F7E8E4;--line:#DFC6BE;--line-2:#C9A69E;--accent:#84505D;--accent-ink:#FFFFFF;--accent-hov:#6C3E4B;--halo:#EBCFC8;--rose:#B4737C;--rose-soft:#E9C6C2;--mauve:#7A4757;--blush:#EBCFC8;--foot:#3A2435;--foot-2:#4A3043;--foot-ink:#F7EDEA;--foot-soft:#D9C2CB;--shadow-sm:0 12px 26px -16px rgba(42,26,36,.42);--shadow-md:0 26px 50px -26px rgba(42,26,36,.5);--shadow-lg:0 38px 72px -32px rgba(42,26,36,.55)}
body{color:var(--ink-2)}
h1,h2,h3,h4,.svc h3,.step h3,.post h3{color:var(--ink)}
.hero h1 em,.foot-cta h2 em{color:var(--accent)}
.hero-sub,.sec-head p,.svc-desc,.svc-list li,.lead,.pillar p,.faq-a-inner,.post-meta,.quote-by span,.proof-intro p,.faq-side>p,.ask-card p{color:var(--ink-2)}
.hero-note{color:var(--ink-2);font-weight:500}
.hero-note svg{color:var(--accent)}
.eyebrow{color:var(--accent)}
.eyebrow::before,.eyebrow.center::after{background:var(--accent)}
.btn-ghost{border-color:var(--mauve);color:var(--ink);background:transparent}
.btn-ghost:hover{background:var(--pale);border-color:var(--accent)}
.nav-links a{color:var(--ink)}
/* blobs */
.hero-blob{background:radial-gradient(80% 80% at 35% 30%,#F1D3CD 0%,#DDAEAE 65%,#CF9A9D 100%);opacity:1}
.hero-ring{border-color:color-mix(in srgb,var(--mauve) 55%,transparent)}
.hero-dots{opacity:.85}
.about-blob{background:#E1B4B3}
.avatars i:nth-child(1){background:#EBC7C2}.avatars i:nth-child(2){background:#DDB4BF}.avatars i:nth-child(3){background:#EFD6C4}
.hero-badge{border-color:var(--line-2)}
.badge-txt span{color:var(--ink-2)}
/* strip */
.serve{background:var(--blush);border-top:1px solid var(--line-2);border-bottom:1px solid var(--line-2)}
.serve-lbl{color:var(--accent);border-right-color:var(--line-2)}
.tag{border-color:var(--line-2);color:var(--ink);box-shadow:0 2px 6px -4px rgba(42,26,36,.3)}
.tag svg{background:var(--accent);color:#fff}
/* cards */
.svc,.quote,.post,.result.alt{border-color:var(--line-2);box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4)}
.svc-ico{background:var(--rose-soft);color:var(--accent)}
.svc-num{color:var(--accent)}
.svc-list li svg{color:var(--accent)}
.svc-link,.proof-intro a.more,.blog-head a{color:var(--accent)}
.pillar-ico{background:var(--rose-soft);color:var(--accent)}
.post-tag{background:var(--rose-soft);color:var(--accent-hov)}
.quote-by i{background:var(--rose-soft);color:var(--accent-hov)}
.stars{color:var(--accent)}
.about-stat .n,.result.alt .big{color:var(--accent)}
/* how it works — plum anchor */
.how{background:var(--foot);color:var(--foot-ink)}
.how .sec-head h2{color:#FCF8F3}
.how .sec-head p{color:var(--foot-soft)}
.how .eyebrow{color:var(--rose-soft)}
.how .eyebrow::before,.how .eyebrow::after{background:var(--rose-soft)}
.steps::before{border-top-color:rgba(233,198,194,.5)}
.step-num{background:var(--foot-2);border:1.5px solid var(--rose);color:var(--rose-soft);box-shadow:0 0 0 8px var(--foot),0 12px 26px -14px rgba(0,0,0,.6)}
.how .step h3{color:#FCF8F3}
.how .step p{color:var(--foot-soft)}
.how .step .when{color:var(--rose-soft)}
/* results band, FAQ, CTA */
.ask-card{background:var(--blush);border:1px solid var(--line-2)}
.faq-item{border-color:var(--line-2)}
.faq-q{color:var(--ink)}
.faq-q .sign{background:var(--rose-soft)}
.faq-q .sign::before,.faq-q .sign::after{background:var(--accent)}
.cta-card{background:linear-gradient(135deg,#8E5866 0%,#70404D 100%)}
.btn-on-accent{color:var(--accent-hov)}
.foot-cta{background:var(--blush)}
.foot-cta p{color:var(--ink-2)}
@media (max-width:760px){.steps::before{border-left-color:rgba(233,198,194,.5)}}

/* ===== home-v4.css ===== */
/* v4 — readability, hero balance, rhythm */
.svc-desc,.svc-list li,.step p,.faq-a-inner,.faq-a-inner li,.proof-intro p,.faq-side>p,.ask-card p,.sec-head p,.pillar p,.lead{font-size:1.0625rem;line-height:1.6;color:var(--ink-2)}
.how .step p{color:var(--foot-soft);font-size:1.0625rem;line-height:1.6}
.quote blockquote{font-size:1.18rem;line-height:1.55}
.quote-by b{font-size:1rem;color:var(--ink)}
.quote-by span,.post-meta,.result .who{font-size:.94rem;line-height:1.5}
.post-meta{color:var(--ink-2)}
.faq-q{font-size:1.1rem}
.eyebrow,.serve-lbl{color:var(--accent-hov);font-weight:800;font-size:.8rem;letter-spacing:.17em}
.how .eyebrow{color:#F2D9D5}
.step .when{font-weight:800}
.about h2{margin-bottom:1.2rem}
/* hero */
.hero-blob{inset:-2% -3% -1% 3%;opacity:.72;filter:blur(1.5px)}
.hero-ring{width:52%;right:-8%;top:-6%}
.hero-ring.r2{width:32%;left:-9%;bottom:-8%}
.hero-dots{left:-26px;opacity:.6}
.hero-frame image-slot,.about-frame image-slot{background:#1d241f}
.hero-badge{left:-56px;bottom:40px;padding:.95rem 1.3rem .95rem 1rem}
.avatars i{font-size:0}
.avatars i:nth-child(4){font-size:.9rem}
/* marquee */
.marquee{-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 12%,#000 88%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 12%,#000 88%,transparent 100%)}
.marquee-track{animation-duration:55s}
/* placeholder markers */
.ph{background:color-mix(in srgb,var(--rose) 14%,transparent);outline:1px dashed color-mix(in srgb,var(--accent) 55%,transparent);outline-offset:2px;border-radius:4px;padding:0 .2em}
.result:not(.alt) .ph{background:rgba(255,255,255,.12);outline-color:rgba(255,255,255,.55)}
/* proof → CTA spacing + distinct CTA */
.cta-band{padding-top:clamp(4.5rem,8vw,6.5rem)}
.cta-card{background-color:var(--foot);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160' viewBox='0 0 160 160' fill='none' stroke='%23E9C6C2' stroke-width='1' stroke-linecap='round'%3E%3Cpath d='M30 140 C40 100 60 70 100 40'/%3E%3Cpath d='M44 112 c-10 -4 -18 -12 -20 -22 M44 112 c8 -8 18 -10 26 -8 M58 90 c-10 -6 -16 -14 -16 -24 M58 90 c8 -6 18 -8 26 -4 M74 70 c-8 -6 -12 -14 -10 -22 M74 70 c8 -4 16 -4 22 0 M90 52 c-6 -4 -8 -10 -6 -16 M90 52 c6 -2 12 0 16 4'/%3E%3C/svg%3E");background-size:160px 160px;background-blend-mode:normal;border:1px solid #563D4E}
.cta-card::before{background:linear-gradient(100deg,var(--foot) 30%,color-mix(in srgb,var(--foot) 55%,transparent) 70%,color-mix(in srgb,var(--foot) 20%,transparent) 100%);-webkit-mask-image:none;mask-image:none}
.cta-card::after{border-color:rgba(233,198,194,.28)}
.cta-text h2{color:#FCF8F3}
.cta-text p,.assure li,.cta-side small{color:var(--foot-ink)}
.assure svg{background:var(--rose);color:#fff}
.btn-on-accent{background:var(--rose-soft);color:var(--foot)}
.btn-on-accent:hover{background:#fff;color:var(--foot)}
/* waves — one height */
.wave{height:56px}
@media (max-width:980px){.hero-badge{left:-14px}}
@media (max-width:760px){.hero-badge{left:12px;bottom:-26px}.wave{height:32px}.cta-band{padding-top:4rem}}

/* ===== site.css ===== */
/* Marketing Well — inner pages (extends home v2–v4 system) */
.mw-burger{display:none;width:44px;height:44px;border-radius:50%;border:1px solid var(--line-2);background:var(--surface);color:var(--ink);cursor:pointer;place-items:center}
.mw-burger svg{width:20px;height:20px}
.mw-menu{display:none}
.nav-links a.active{color:var(--accent)}
.nav-dd{position:relative}
.nav-dd .dd-t{display:inline-flex;align-items:center;gap:.3rem}
.nav-dd .dd-t svg{width:15px;height:15px;transition:transform .25s ease}
.nav-dd:hover .dd-t svg,.nav-dd:focus-within .dd-t svg{transform:rotate(180deg)}
.dd-panel{position:absolute;top:100%;left:50%;width:330px;margin-top:.9rem;transform:translate(-50%,6px);background:var(--surface);border:1px solid var(--line-2);border-radius:20px;box-shadow:var(--shadow-md);padding:.5rem;display:grid;gap:.15rem;opacity:0;visibility:hidden;transition:opacity .2s ease,transform .2s ease,visibility .2s;z-index:60}
.dd-panel::before{content:"";position:absolute;left:0;right:0;top:-1rem;height:1rem}
.nav-dd:hover .dd-panel,.nav-dd:focus-within .dd-panel{opacity:1;visibility:visible;transform:translate(-50%,0)}
.nav-links .dd-panel a{display:flex;gap:.8rem;align-items:center;padding:.7rem .8rem;border-radius:14px;white-space:normal}
.nav-links .dd-panel a::after{display:none}
.nav-links .dd-panel a:hover{background:var(--pale-2)}
.dd-ico{width:40px;height:40px;border-radius:50%;background:var(--rose-soft);color:var(--accent);display:grid;place-items:center;flex-shrink:0}
.dd-ico svg{width:19px;height:19px}
.dd-panel b{display:block;font-size:.98rem;font-weight:600;color:var(--ink)}
.dd-panel small{display:block;font-size:.86rem;color:var(--ink-2);font-weight:400}
.mm-lbl{padding:.9rem .2rem .3rem;font-size:.78rem;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:var(--accent-hov)}
.mw-menu a.mm-sub{padding-left:1rem;font-size:1rem}

/* page hero (centered) */
.pg-hero{position:relative;overflow:hidden;text-align:center;padding:clamp(3rem,6vw,5rem) 0 clamp(2.6rem,5vw,4rem);isolation:isolate}
.pg-hero::before{content:"";position:absolute;z-index:-1;width:520px;height:420px;left:-180px;top:-160px;background:var(--rose-soft);opacity:.55;border-radius:58% 42% 40% 60%/55% 60% 40% 45%}
.pg-hero::after{content:"";position:absolute;z-index:-1;width:300px;height:300px;right:-90px;bottom:-140px;border:1px solid color-mix(in srgb,var(--mauve) 45%,transparent);border-radius:50%}
.pg-hero-in{max-width:780px;margin:0 auto}
.pg-hero h1{font-size:clamp(2.5rem,5.4vw,4.1rem);line-height:1.06;margin:1.1rem 0 1rem;color:var(--ink);text-wrap:balance}
.pg-hero h1 em{color:var(--accent)}
.pg-hero p{font-size:1.15rem;line-height:1.6;color:var(--ink-2);max-width:58ch;margin:0 auto;text-wrap:pretty}
.acts{display:flex;gap:.8rem;flex-wrap:wrap;margin-top:1.9rem}
.pg-hero .acts{justify-content:center}
.band{padding:clamp(3rem,5vw,4.5rem) 0}
.band.blush{background:var(--blush)}
.band.plum{background:var(--foot);color:var(--foot-ink)}
.band.plum h2,.band.plum h3{color:#FCF8F3}
.band.plum .eyebrow{color:#F2D9D5}.band.plum .eyebrow::before,.band.plum .eyebrow::after{background:var(--rose-soft)}
.band.plum .sec-head p{color:var(--foot-soft)}
.sec-head.left{text-align:left;margin-left:0}
.frame{position:relative;border-radius:28px;overflow:hidden;border:6px solid var(--surface);box-shadow:var(--shadow-lg)}
.frame image-slot{display:block;width:100%;height:clamp(300px,32vw,420px)}
.blob{position:absolute;z-index:-1;inset:-6% 6% -7% -7%;background:#E1B4B3;opacity:.75;border-radius:60% 40% 55% 45%/50% 58% 42% 50%;animation:mwBlob 26s ease-in-out infinite alternate}
.blob.r{inset:-6% -7% -7% 6%}
.media{position:relative;isolation:isolate}
body{overflow-x:clip}.svc-feats,.band,.ab-hero{overflow-x:clip}
.chk{list-style:none;display:grid;gap:.75rem}
.chk li{display:flex;gap:.7rem;align-items:flex-start;font-size:1.0625rem;line-height:1.55;color:var(--ink)}
.chk li svg{flex-shrink:0;width:24px;height:24px;padding:5px;border-radius:50%;background:var(--rose-soft);color:var(--accent);margin-top:1px}
.band.plum .chk li{color:var(--foot-ink)}.band.plum .chk li svg{background:var(--foot-2);color:var(--rose-soft)}

/* services overview feature blocks */
.feat{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(2rem,5vw,5rem);align-items:center;padding:clamp(2.5rem,4.5vw,3.8rem) 0}
.feat+.feat{border-top:1px solid var(--line)}
.feat.rev .media{order:2}
.feat h2{font-size:clamp(2rem,3.4vw,2.8rem);margin:.2rem 0 1rem}
.feat-copy>p{font-size:1.0625rem;line-height:1.6;color:var(--ink-2);margin-bottom:1.4rem;max-width:52ch}
.feat .chk{grid-template-columns:1fr 1fr;gap:.7rem 1.2rem}
.best{margin:1.5rem 0 0;padding:1rem 1.2rem;border-radius:16px;background:var(--pale-2);border:1px solid var(--line-2);font-size:1rem;line-height:1.55;color:var(--ink-2)}
.best b{color:var(--ink)}
.feat .svc-top{display:flex;align-items:center;justify-content:space-between;max-width:none;margin-bottom:1rem}
.steps.four{grid-template-columns:repeat(4,minmax(0,1fr))}
.steps.four::before{left:12.5%;right:12.5%}
.band.plum .step-num{background:var(--foot-2);border:1.5px solid var(--rose);color:var(--rose-soft);box-shadow:0 0 0 8px var(--foot),0 12px 26px -14px rgba(0,0,0,.6)}
.band.plum .steps::before{border-top-color:rgba(233,198,194,.5)}
.band.plum .step h3{color:#FCF8F3}.band.plum .step p{color:var(--foot-soft);font-size:1.0625rem;line-height:1.6}.band.plum .step .when{color:var(--rose-soft);font-weight:800}

/* service page */
.svc-hero-tags{display:flex;gap:.5rem;flex-wrap:wrap;margin-top:1.6rem}
.inc-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1.4rem}
.inc-grid .svc{padding:2rem}
.inc-grid .svc h3{font-size:1.45rem;margin-bottom:.5rem}
.narr{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(2rem,5vw,5rem);align-items:start}
.narr-aside{position:sticky;top:110px}
.narr-aside h2{font-size:clamp(2rem,3.4vw,2.8rem);margin:1rem 0 1.6rem}
.narr-aside .frame image-slot{height:340px}
.prose-s p{font-size:1.0625rem;line-height:1.7;color:var(--ink-2);margin-bottom:1.1rem;text-wrap:pretty}
.prose-s .ink{color:var(--ink);font-weight:600}
.prose-s a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.pull{font-family:var(--serif);font-size:clamp(1.5rem,2.4vw,1.9rem);line-height:1.3;color:var(--ink);text-align:center;padding:1.6rem 0;margin:1.6rem 0;border-top:1px solid var(--line-2);border-bottom:1px solid var(--line-2);text-wrap:balance}
.pull::before{content:"“";display:block;font-size:3rem;line-height:.6;color:var(--rose);margin-bottom:.6rem}
.fit{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4.5rem);align-items:center}
.fit h2{font-size:clamp(2rem,3.4vw,2.8rem);margin:1rem 0 .9rem}
.fit>div>p{font-size:1.0625rem;line-height:1.6;color:var(--ink-2);margin-bottom:1.4rem}
.tags{display:flex;flex-wrap:wrap;gap:.55rem}
.fit-card{background:var(--surface);border:1px solid var(--line-2);border-radius:26px;padding:2rem;box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4)}
.fit-card h3{font-size:1.4rem;margin-bottom:1.1rem}
.testi-solo{max-width:860px;margin:0 auto;text-align:center}
.testi-solo blockquote{font-family:var(--serif);font-size:clamp(1.3rem,2.2vw,1.65rem);line-height:1.5;color:var(--ink);text-wrap:pretty;margin:1.2rem 0 1.6rem}
.testi-solo .who{display:inline-flex;align-items:center;gap:.8rem;text-align:left}
.testi-solo .who i{width:48px;height:48px;border-radius:50%;background:var(--rose-soft);color:var(--accent-hov);display:grid;place-items:center;font-style:normal;font-weight:700}
.testi-solo .who b{display:block;color:var(--ink)}.testi-solo .who span{font-size:.94rem;color:var(--ink-2)}

/* case study cards */
.cs-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.4rem}
.cs-card{display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--line-2);border-radius:26px;overflow:hidden;box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4);transition:transform .3s ease,box-shadow .3s ease}
.cs-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-md);color:inherit}
.cs-card image-slot{display:block;width:100%;height:210px}
.cs-body{padding:1.5rem 1.6rem 1.6rem;display:flex;flex-direction:column;gap:.75rem;flex:1}
.cs-tags{display:flex;gap:.4rem;flex-wrap:wrap}
.cs-meta{font-size:.94rem;color:var(--ink-2);font-weight:500}
.cs-res{font-family:var(--serif);font-size:clamp(1.9rem,2.6vw,2.3rem);line-height:1.05;color:var(--ink)}
.cs-res small{display:block;font-family:var(--sans);font-size:1rem;color:var(--ink-2);margin-top:.4rem;line-height:1.4}
.cs-go{margin-top:auto;padding-top:.6rem;font-weight:600;color:var(--accent);display:flex;justify-content:space-between}
.cs-card:hover .cs-go .arr{transform:translateX(4px)}
.cs-go .arr{transition:transform .25s ease}
.cs-card.wide{flex-direction:row}
.cs-card.wide image-slot{width:42%;height:auto;min-height:280px;flex-shrink:0}
.cs-card.wide .cs-body{padding:2.2rem}
.filters{display:flex;gap:.6rem;flex-wrap:wrap;justify-content:center;margin-bottom:2.2rem}
.filter{font:600 .95rem/1 var(--sans);padding:.75rem 1.2rem;min-height:44px;border-radius:999px;border:1px solid var(--line-2);background:var(--surface);color:var(--ink);cursor:pointer;transition:background .2s ease,color .2s ease,border-color .2s ease}
.filter:hover{border-color:var(--accent)}
.filter.on{background:var(--accent);border-color:var(--accent);color:#fff}
[data-cat].hide{display:none}

/* stats */
.stat-row{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1rem}
.stat-c{background:var(--surface);border:1px solid var(--line-2);border-radius:22px;padding:1.6rem 1.5rem;box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4)}
.stat-c .n{font-family:var(--serif);font-size:clamp(2.4rem,4vw,3.2rem);color:var(--accent);line-height:1;letter-spacing:-.01em}
.stat-c .n sup{font-size:.5em;vertical-align:.5em}
.stat-c .l{margin-top:.55rem;font-size:.98rem;color:var(--ink-2);font-weight:500;line-height:1.4}

/* about */
.split{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(2rem,5vw,5rem);align-items:center}
.split h2{font-size:clamp(2rem,3.4vw,2.8rem);margin:1rem 0 1rem}
.split p{font-size:1.0625rem;line-height:1.7;color:var(--ink-2);margin-bottom:1rem}
.ab-hero{padding:clamp(2.5rem,5vw,4.5rem) 0 clamp(3rem,5vw,4.5rem)}
.ab-hero .split{grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr)}
.ab-hero h1{font-size:clamp(2.6rem,5vw,4rem);line-height:1.05;margin:1rem 0 1.2rem}
.ab-hero .frame image-slot{height:clamp(420px,44vw,560px)}
.ab-hero .lead p{font-size:1.125rem;line-height:1.7;color:var(--ink-2);margin-bottom:1rem}
.ab-hero .lead .ink{color:var(--ink);font-weight:600}
.style-list{display:grid;gap:1rem;margin-top:1.6rem}
.style-item{display:flex;gap:.9rem;align-items:flex-start}
.style-item .ico{width:44px;height:44px;border-radius:50%;background:var(--rose-soft);color:var(--accent);display:grid;place-items:center;flex-shrink:0}
.style-item .ico svg{width:20px;height:20px}
.style-item b{display:block;color:var(--ink);font-size:1.05rem}
.style-item span{font-size:1rem;color:var(--ink-2);line-height:1.5}
.place{display:inline-flex;align-items:center;gap:.45rem;font-size:.9rem;font-weight:600;color:var(--accent-hov);background:var(--surface);border:1px solid var(--line-2);border-radius:999px;padding:.45rem .9rem;position:absolute;left:18px;bottom:18px;z-index:2}
.place svg{width:16px;height:16px}

/* single case study */
.cs-hero{background:var(--foot);color:var(--foot-ink);padding:clamp(3rem,6vw,5rem) 0 clamp(4.5rem,8vw,6.5rem);position:relative;overflow:hidden}
.cs-hero::after{content:"";position:absolute;width:520px;height:520px;right:-160px;top:-200px;border-radius:50%;border:1px solid rgba(233,198,194,.22);box-shadow:0 0 0 50px rgba(233,198,194,.03),0 0 0 100px rgba(233,198,194,.025)}
.cs-hero .split{position:relative;z-index:1}
.cs-hero .eyebrow{color:#F2D9D5}.cs-hero .eyebrow::before{background:var(--rose-soft)}
.cs-hero h1{color:#FCF8F3;font-size:clamp(2.8rem,6vw,4.8rem);line-height:1;margin:1.1rem 0 1rem}
.cs-hero h1 em{color:var(--rose-soft)}
.cs-hero p{color:var(--foot-ink);font-size:1.15rem;line-height:1.6;max-width:44ch}
.cs-hero .post-tag{background:var(--foot-2);color:var(--rose-soft);border:1px solid #5A4152}
.cs-hero .frame{border-color:var(--foot-2)}
.cs-hero .frame image-slot{height:clamp(280px,30vw,380px)}
.glance{position:relative;z-index:3;margin-top:calc(-1 * clamp(3.5rem,6vw,4.8rem))}
.cs-sec{padding:clamp(2.2rem,4vw,3.4rem) 0}
.cs-row{display:grid;grid-template-columns:240px minmax(0,1fr);gap:clamp(1.5rem,4vw,4rem);align-items:start}
.cs-row+.cs-row{margin-top:clamp(2.5rem,5vw,4rem);padding-top:clamp(2.5rem,5vw,4rem);border-top:1px solid var(--line-2)}
.cs-lbl{position:sticky;top:110px}
.cs-lbl .num{font-family:var(--serif);font-size:3rem;line-height:1;color:var(--rose)}
.cs-lbl h2{font-size:clamp(1.7rem,2.6vw,2.2rem);margin-top:.4rem}
.cs-prose{max-width:68ch}
.cs-prose p{font-size:1.0625rem;line-height:1.7;color:var(--ink-2);margin-bottom:1.1rem}
.cs-prose .ink{color:var(--ink);font-weight:600}
.cs-prose h3{font-size:1.4rem;margin:1.6rem 0 .5rem}
.kw{display:flex;flex-wrap:wrap;gap:.5rem;margin:.4rem 0 1rem}
.kw span{display:inline-flex;align-items:center;gap:.5rem;padding:.45rem .9rem .45rem .45rem;border-radius:999px;background:var(--surface);border:1px solid var(--line-2);font-size:.95rem;font-weight:500;color:var(--ink)}
.kw b{width:24px;height:24px;border-radius:50%;background:var(--accent);color:#fff;display:grid;place-items:center;font-size:.75rem}
.fig{margin:1.4rem 0 .4rem;border-radius:22px;overflow:hidden;border:1px solid var(--line-2)}
.fig image-slot{display:block;width:100%;height:clamp(240px,30vw,360px)}
.stat-row.eight{grid-template-columns:repeat(4,minmax(0,1fr))}
.after{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:1.4rem}
.used{background:var(--surface);border:1px solid var(--line-2);border-radius:26px;padding:2rem}
.used h3{font-size:1.4rem;margin-bottom:1rem}
.used .chk{margin-bottom:1.2rem}
.used a.more{font-weight:600;color:var(--accent)}
.next-cs{display:flex;flex-direction:column;justify-content:space-between;gap:1.4rem;background:var(--blush);border:1px solid var(--line-2);border-radius:26px;padding:2rem 2.2rem;transition:transform .3s ease,box-shadow .3s ease}
.next-cs:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);color:inherit}
.next-cs h3{font-size:clamp(1.7rem,2.6vw,2.2rem);line-height:1.15}
.next-cs .go{display:flex;justify-content:space-between;align-items:center;font-weight:600;color:var(--accent)}
.next-cs .go i{width:48px;height:48px;border-radius:50%;background:var(--accent);color:#fff;display:grid;place-items:center;font-style:normal;transition:transform .25s ease}
.next-cs:hover .go i{transform:translateX(4px)}

/* blog */
.feat-post{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);background:var(--surface);border:1px solid var(--line-2);border-radius:28px;overflow:hidden;margin-bottom:1.6rem;box-shadow:0 1px 2px rgba(42,26,36,.06),0 18px 40px -26px rgba(42,26,36,.45);transition:transform .3s ease,box-shadow .3s ease}
.feat-post:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);color:inherit}
.feat-post image-slot{display:block;width:100%;height:100%;min-height:360px}
.feat-post .post-body{padding:clamp(1.8rem,3.5vw,2.8rem);justify-content:center;gap:1rem}
.feat-post h2{font-size:clamp(1.8rem,3vw,2.5rem);line-height:1.12}
.feat-post p{font-size:1.0625rem;line-height:1.6;color:var(--ink-2)}
.feat-post .lbl{font-size:.8rem;font-weight:800;letter-spacing:.17em;text-transform:uppercase;color:var(--accent-hov)}
.posts{row-gap:1.6rem}
.news{display:grid;grid-template-columns:1fr minmax(0,460px);gap:2rem;align-items:center}
.news h2{font-size:clamp(1.8rem,3vw,2.4rem)}
.news p{color:var(--ink-2);font-size:1.0625rem;margin-top:.4rem}
.news form{display:flex;gap:.6rem;flex-wrap:wrap}
.input{font:400 1rem var(--sans);color:var(--ink);background:var(--surface);border:1px solid var(--line-2);border-radius:14px;padding:.9rem 1.05rem;min-height:48px;width:100%;transition:border-color .2s ease,box-shadow .2s ease}
.input:focus{outline:0;border-color:var(--accent);box-shadow:0 0 0 4px color-mix(in srgb,var(--accent) 16%,transparent)}
.input::placeholder{color:#8A7580}
.news .input{flex:1 1 220px;width:auto;border-radius:999px;padding-inline:1.3rem}

/* article */
.art-head{text-align:center;padding:clamp(2.6rem,5vw,4rem) 0 2rem}
.art-head-in{max-width:840px;margin:0 auto}
.art-head h1{font-size:clamp(2.3rem,4.6vw,3.6rem);line-height:1.08;margin:1.2rem 0 1.4rem;text-wrap:balance}
.byline{display:flex;align-items:center;justify-content:center;gap:.7rem;flex-wrap:wrap;font-size:.98rem;color:var(--ink-2)}
.byline image-slot{width:40px;height:40px}
.byline b{color:var(--ink)}
.byline .dot{width:4px;height:4px;border-radius:50%;background:var(--rose)}
.art-img{max-width:1040px;margin:0 auto;border-radius:28px;overflow:hidden;box-shadow:var(--shadow-md)}
.art-img image-slot{display:block;width:100%;height:clamp(260px,38vw,480px)}
.prose{max-width:680px;margin:0 auto;padding:clamp(2.4rem,5vw,3.6rem) 0 1rem;font-size:1.125rem;line-height:1.75;color:var(--ink-2)}
.prose>p{margin-bottom:1.25em;text-wrap:pretty}
.prose>p:first-child{font-size:1.25rem;line-height:1.65;color:var(--ink)}
.prose strong{color:var(--ink);font-weight:700}
.prose a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.prose h2{font-size:clamp(1.7rem,2.6vw,2.1rem);line-height:1.2;color:var(--ink);margin:2.2em 0 .6em}
.prose blockquote{font-family:var(--serif);font-size:clamp(1.45rem,2.4vw,1.8rem);line-height:1.35;color:var(--ink);text-align:center;margin:2em 0;padding:1.6rem .5rem;border-top:1px solid var(--line-2);border-bottom:1px solid var(--line-2);text-wrap:balance}
.prose blockquote::before{content:"“";display:block;font-size:3.2rem;line-height:.6;color:var(--rose);margin-bottom:.5rem}
.prose ul{list-style:none;margin:0 0 1.4em;display:grid;gap:.6rem}
.prose ul li{position:relative;padding-left:1.7rem}
.prose ul li::before{content:"";position:absolute;left:.2rem;top:.62em;width:9px;height:9px;border-radius:50%;background:var(--rose)}
.prose figure{margin:2em 0}
.prose figure image-slot{display:block;width:100%;height:340px;border-radius:22px;overflow:hidden}
.prose figcaption{font-size:.94rem;color:var(--ink-2);text-align:center;margin-top:.7rem}
.art-cta{margin:2.4em 0;padding:1.8rem 2rem;border-radius:24px;background:var(--blush);border:1px solid var(--line-2);display:grid;grid-template-columns:1fr auto;gap:1rem 1.6rem;align-items:center}
.art-cta h3{font-size:1.5rem;color:var(--ink);line-height:1.2}
.art-cta p{font-size:1rem;line-height:1.55;margin-top:.3rem;color:var(--ink-2)}
.author{max-width:680px;margin:1rem auto 0;padding:2rem 0 0;border-top:1px solid var(--line-2);display:flex;gap:1.3rem;align-items:flex-start}
.author image-slot{width:84px;height:84px;flex-shrink:0}
.author .k{font-size:.8rem;font-weight:800;letter-spacing:.17em;text-transform:uppercase;color:var(--accent-hov)}
.author h3{font-size:1.4rem;margin:.2rem 0 .4rem}
.author p{font-size:1.0625rem;line-height:1.6;color:var(--ink-2)}
.author a{color:var(--accent);font-weight:600}

/* contact */
.contact{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(1.6rem,4vw,3rem);align-items:start}
.info{display:grid;gap:1.2rem}
.info-card{background:var(--surface);border:1px solid var(--line-2);border-radius:26px;padding:1.8rem;display:grid;gap:1.2rem;box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4)}
.info-row{display:flex;gap:1rem;align-items:center}
.info-row .ico{width:48px;height:48px;border-radius:50%;background:var(--rose-soft);color:var(--accent);display:grid;place-items:center;flex-shrink:0}
.info-row .ico svg{width:21px;height:21px}
.info-row .k{font-size:.8rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-hov)}
.info-row .v{font-size:1.05rem;color:var(--ink);font-weight:500}
.info-row a.v:hover{color:var(--accent)}
.next-note{background:var(--foot);color:var(--foot-ink);border-radius:26px;padding:1.9rem}
.next-note h3{color:#FCF8F3;font-size:1.45rem;margin-bottom:1.1rem}
.next-note ol{list-style:none;display:grid;gap:1rem;counter-reset:n}
.next-note li{display:grid;grid-template-columns:34px 1fr;gap:.8rem;font-size:1rem;line-height:1.55;color:var(--foot-ink);counter-increment:n}
.next-note li::before{content:counter(n);width:34px;height:34px;border-radius:50%;border:1.5px solid var(--rose);color:var(--rose-soft);display:grid;place-items:center;font-family:var(--serif);font-size:1.05rem}
.next-note li b{color:#fff}
.form-card{background:var(--surface);border:1px solid var(--line-2);border-radius:28px;padding:clamp(1.8rem,3.5vw,2.6rem);box-shadow:var(--shadow-md)}
.form-card h2{font-size:clamp(1.8rem,2.8vw,2.3rem)}
.form-card>p{color:var(--ink-2);font-size:1.0625rem;margin:.4rem 0 1.6rem}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.1rem}
.fld{display:grid;gap:.45rem}
.fld.full{grid-column:1/-1}
.fld label{font-size:.95rem;font-weight:600;color:var(--ink)}
.fld label span{font-weight:400;color:var(--ink-2)}
textarea.input{min-height:150px;resize:vertical;line-height:1.55}
.form-foot{grid-column:1/-1;display:flex;align-items:center;justify-content:space-between;gap:1rem;flex-wrap:wrap;margin-top:.4rem}
.form-foot small{font-size:.9rem;color:var(--ink-2)}
.hero-call{display:inline-flex;align-items:center;gap:.5rem;font-size:.98rem;color:var(--ink-2);margin-top:1.1rem}
.hero-call a{color:var(--ink);font-weight:600}

.band.plum .split p{color:var(--foot-ink)}
.band.plum .style-item b{color:#fff}.band.plum .style-item span{color:var(--foot-soft)}
.band.plum .style-item .ico{background:var(--foot-2);color:var(--rose-soft);border:1px solid #5A4152}
.band.plum .frame{border-color:var(--foot-2)}
.cs-meta b{color:var(--ink);font-size:1.05rem}
.next-cs .eyebrow{margin:0}
.btn svg{width:18px;height:18px}
.hero-note svg{width:18px;height:18px;flex-shrink:0;color:var(--accent)}
.hero-note{display:flex;align-items:center;gap:.5rem}
.tag svg{width:16px;height:16px;flex-shrink:0}
.testi-solo .eyebrow{margin-bottom:.4rem}
/* service pages (web design / google ads) */
.story{padding:clamp(2.5rem,5vw,4rem) 0 clamp(3rem,5vw,4.5rem)}
.story-head{max-width:640px;margin:0 auto 1.8rem}
.story-head h2{font-size:clamp(2.1rem,3.8vw,3rem);margin-top:1rem;line-height:1.1}
.story-col{max-width:640px;margin:0 auto}
.story-col p{font-size:1.0625rem;line-height:1.7;color:var(--ink-2);margin-bottom:1.15rem;text-wrap:pretty}
.story-col p.lede{font-size:1.2rem;line-height:1.65;color:var(--ink)}
.story-col h3{font-size:clamp(1.45rem,2.2vw,1.75rem);line-height:1.25;color:var(--ink);margin:2.1rem 0 .7rem;padding-top:1.6rem;border-top:1px solid var(--line-2);text-wrap:balance}
.story-col a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.story-col strong{color:var(--ink)}
.story-col .pull{font-size:clamp(1.7rem,3vw,2.3rem);margin:2.2rem 0}
.story-grid{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,640px);gap:clamp(2rem,5vw,5rem);justify-content:center;align-items:start}
.story-grid .story-col,.story-grid .story-head{margin-left:0;margin-right:0}
.story-photo{position:sticky;top:110px}
.story-photo .frame image-slot{height:clamp(380px,38vw,540px)}
.story-photo .cap{margin-top:1.1rem;display:flex;flex-direction:column;font-size:.95rem;color:var(--ink-2)}
.story-photo .cap b{font-family:var(--serif);font-weight:400;font-size:1.3rem;color:var(--ink)}
.num-pair{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin:.4rem 0 1.4rem}
.price-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1.4rem;max-width:1000px;margin:0 auto;align-items:stretch}
.price{position:relative;display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--line-2);border-radius:28px;padding:clamp(1.8rem,3vw,2.5rem);box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4)}
.price.rec{border:2px solid var(--accent);box-shadow:var(--shadow-md)}
.price .badge{position:absolute;top:-15px;left:clamp(1.8rem,3vw,2.5rem);background:var(--accent);color:#fff;font-size:.76rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;padding:.5rem .95rem;border-radius:999px}
.price .opt{font-size:.8rem;font-weight:800;letter-spacing:.17em;text-transform:uppercase;color:var(--accent-hov)}
.price h3{font-size:clamp(1.6rem,2.4vw,1.9rem);margin:.35rem 0 1.2rem}
.price .from{font-size:.95rem;color:var(--ink-2)}
.price .amt{font-family:var(--serif);font-size:clamp(3rem,5vw,3.9rem);line-height:1;color:var(--ink);margin:.25rem 0 .45rem;letter-spacing:-.01em}
.price .terms{font-size:.95rem;color:var(--ink-2);padding-bottom:1.3rem;border-bottom:1px solid var(--line-2)}
.price>p{font-size:1.0625rem;line-height:1.6;color:var(--ink-2);margin:1.3rem 0 1.2rem}
.price .chk{margin-bottom:1.9rem}
.price>.btn{margin-top:auto;justify-content:center}
.cad{display:inline-flex;align-items:center;gap:.45rem;margin-top:1.1rem;font-size:.9rem;font-weight:700;color:var(--accent-hov);background:var(--surface);border:1px solid var(--line-2);border-radius:999px;padding:.45rem .95rem}
.cad svg{width:16px;height:16px}
.usd{max-width:1000px;margin:1.4rem auto 0;display:flex;gap:1rem;align-items:flex-start;background:color-mix(in srgb,var(--surface) 70%,transparent);border:1px dashed var(--mauve);border-radius:20px;padding:1.3rem 1.5rem}
.usd .ico{width:44px;height:44px;border-radius:50%;background:var(--rose-soft);color:var(--accent);display:grid;place-items:center;flex-shrink:0}
.usd .ico svg{width:21px;height:21px}
.usd b{display:block;color:var(--ink);font-size:1.05rem;margin-bottom:.2rem}
.usd p{font-size:1rem;line-height:1.6;color:var(--ink-2)}
.pf-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1.6rem}
.pf{display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--line-2);border-radius:28px;overflow:hidden;box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4);transition:transform .35s ease,box-shadow .35s ease}
.pf:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg)}
.pf-img{position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--pale-2);border-bottom:1px solid var(--line-2)}
.pf-img image-slot{position:absolute;inset:0;width:100%;height:100%;transition:transform .7s cubic-bezier(.2,.7,.2,1)}
.pf:hover .pf-img image-slot{transform:scale(1.04)}
.pf-body{padding:1.8rem 2rem 2rem;display:flex;flex-direction:column;gap:.85rem;flex:1}
.pf-body h3{font-size:clamp(1.5rem,2.2vw,1.75rem)}
.pf-body p{font-size:1.0625rem;line-height:1.65;color:var(--ink-2)}
.pf-foot{margin-top:auto;padding-top:1.3rem;border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;gap:.8rem 1rem;flex-wrap:wrap}
.pf-foot .story-link{color:var(--accent);font-weight:600;font-size:.98rem}
.pf-foot .story-link:hover{color:var(--accent-hov)}
.pf-foot .btn{padding:.75em 1.25em;font-size:.94rem}
.pf-foot .btn svg{width:16px;height:16px}
.tq-feat{display:grid;grid-template-columns:auto minmax(0,1fr);gap:clamp(1.6rem,4vw,3rem);align-items:center;background:var(--surface);border:1px solid var(--line-2);border-radius:30px;padding:clamp(2rem,4vw,3rem);box-shadow:var(--shadow-md);margin-bottom:1.4rem}
.tq-feat image-slot{width:clamp(110px,12vw,150px);height:clamp(110px,12vw,150px)}
.tq-feat blockquote{font-family:var(--serif);font-size:clamp(1.3rem,2.2vw,1.65rem);line-height:1.5;color:var(--ink);text-wrap:pretty}
.qm{display:block;font-family:var(--serif);font-size:3.4rem;line-height:.6;height:1.4rem;color:var(--rose)}
.by{margin-top:1.3rem}.by b{display:block;font-size:1.05rem;color:var(--ink)}.by span{font-size:.95rem;color:var(--ink-2)}
.masonry{columns:3 280px;column-gap:1.4rem}
.masonry .quote{break-inside:avoid;margin-bottom:1.4rem}
.quote .qm{font-size:2.8rem;height:1rem}
.quote blockquote{font-size:1.12rem}
.quote-by image-slot{width:48px;height:48px;flex-shrink:0}
.quote-by image-slot,.tq-feat image-slot,.byline image-slot,.author image-slot{border-radius:50%;overflow:hidden;clip-path:circle(50%)}
.tq-duo{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:1.4rem;align-items:start}
.tq-duo .quote{padding:clamp(1.8rem,3vw,2.4rem)}
.quote.long blockquote{font-family:var(--sans);font-size:1.0625rem;line-height:1.7;color:var(--ink-2)}
.quote.long blockquote p+p{margin-top:.9rem}
.quote.long blockquote p:first-child{font-family:var(--serif);font-size:1.32rem;line-height:1.5;color:var(--ink)}
.thumb{position:relative;height:190px;overflow:hidden;background:var(--pale)}
.thumb image-slot{display:block;width:100%;height:100%;filter:saturate(.7)}
.thumb::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,color-mix(in srgb,var(--rose-soft) 30%,transparent),color-mix(in srgb,var(--accent) 34%,transparent));mix-blend-mode:multiply;pointer-events:none}
.thumb .post-tag{position:absolute;left:1rem;top:1rem;z-index:2;background:var(--surface)}
.post.soft .post-body{gap:.9rem}
.post.soft .rm{font-weight:600;color:var(--accent);display:flex;justify-content:space-between}
.final{background:var(--blush);padding:clamp(2.6rem,5vw,3.8rem) 0}
.final .foot-cta-inner h2{font-size:clamp(1.9rem,3.2vw,2.6rem)}
.final p{color:var(--ink-2);font-size:1.0625rem;margin-top:.4rem}
/* responsive */
@media (max-width:980px){
.feat,.feat.rev{grid-template-columns:1fr}.feat.rev .media{order:0}
.steps.four{grid-template-columns:1fr 1fr;row-gap:2.4rem}.steps.four::before{display:none}
.narr,.fit,.split,.ab-hero .split,.after,.contact,.news{grid-template-columns:1fr}
.narr-aside,.cs-lbl{position:static}
.cs-grid{grid-template-columns:1fr 1fr}
.stat-row,.stat-row.eight{grid-template-columns:1fr 1fr}
.feat-post{grid-template-columns:1fr}.feat-post image-slot{min-height:260px;height:260px}
.cs-row{grid-template-columns:1fr;gap:.8rem}
.story-grid,.tq-duo{grid-template-columns:1fr}.story-photo{position:static;max-width:460px}
}
@media (max-width:760px){
.mw-burger{display:grid}
.nav-cta .btn{padding:.7em 1.1em;font-size:.9rem}
.nav.open .mw-menu{display:grid;position:absolute;left:0;right:0;top:100%;background:var(--surface);border-bottom:1px solid var(--line-2);box-shadow:var(--shadow-md);padding:.6rem 4vw 1.2rem}
.mw-menu a{padding:.9rem .2rem;border-bottom:1px solid var(--line);font-size:1.05rem;font-weight:500;color:var(--ink)}
.mw-menu a.active{color:var(--accent)}
.pg-hero{text-align:left}.pg-hero .acts{justify-content:flex-start}.pg-hero p{margin:0}
.pg-hero .eyebrow.center{justify-content:flex-start}.pg-hero .eyebrow.center::after{display:none}
.pg-hero .acts .btn,.ab-hero .acts .btn{flex:1 1 100%;justify-content:center}
.feat .chk,.inc-grid,.cs-grid,.form-grid{grid-template-columns:1fr}
.steps.four{grid-template-columns:1fr;row-gap:1.6rem}
.steps.four::before{display:block;top:36px;bottom:36px;left:36px;right:auto;border-top:0;border-left:1.5px dashed rgba(233,198,194,.5)}
.stat-c{padding:1.2rem}
.cs-card.wide{flex-direction:column}.cs-card.wide image-slot{width:100%;min-height:200px;height:200px}.cs-card.wide .cs-body{padding:1.5rem}
.art-cta{grid-template-columns:1fr}
.price-grid,.pf-grid{grid-template-columns:1fr}.price-grid{gap:2rem}
.tq-feat{grid-template-columns:1fr;gap:1.2rem}.tq-feat image-slot{width:88px;height:88px}
.pf-body{padding:1.5rem}.pf-foot .btn{flex:1 1 100%;justify-content:center}
.story-photo .frame image-slot{height:360px}
.usd{flex-direction:column}
.author{flex-direction:column}
.prose{font-size:1.0625rem}
.glance{margin-top:-3rem}
.filters{justify-content:flex-start;flex-wrap:nowrap;overflow-x:auto;margin-inline:-4vw;padding:0 4vw 4px;scrollbar-width:none}
.filter{flex-shrink:0}
}

/* ===== production overrides: real <img> in place of design image-slots ===== */
.hero-frame img{display:block;width:100%;height:clamp(380px,44vw,540px);object-fit:cover}
.about-frame img{display:block;width:100%;height:clamp(420px,46vw,560px);object-fit:cover}
.post-img{display:block;width:100%;height:200px;overflow:hidden}
.post-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease;filter:saturate(.82)}
.post:hover .post-img img{transform:scale(1.04)}
.testi-author img{width:56px;height:56px;border-radius:50%;object-fit:cover;flex-shrink:0}
/* mobile menu CTA button */
.mm-cta{display:none}
@media(max-width:760px){
  .mw-menu .mm-cta{display:inline-flex;align-items:center;justify-content:center;margin-top:1.4rem;padding:.9em 1.6em;border-radius:var(--r-pill);background:var(--accent);color:var(--accent-ink);font-weight:700}
  .hero-frame img{height:clamp(300px,70vw,420px)}
}

/* ===== service-page production overrides (real <img> for design image-slots) ===== */
/* hero: preserve live semantics — h1 = keyword eyebrow, display headline = .svc-hero-headline */
.hero h1.hero-eyebrow,h1.hero-eyebrow{font-family:var(--sans);font-size:.72rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--accent-hov);line-height:1.5;margin-bottom:.5rem}
.svc-hero-headline{font-family:var(--serif);font-weight:var(--serif-w);letter-spacing:var(--serif-tight);line-height:1.07;color:var(--ink);font-size:clamp(2.3rem,4.7vw,3.5rem);margin:.15em 0 .55em;text-wrap:balance}
.svc-hero-headline em{font-style:italic;color:var(--accent)}
/* story aside portrait */
.story-photo .frame img{display:block;width:100%;height:clamp(380px,38vw,540px);object-fit:cover}
/* portfolio */
.pf-img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.2,.7,.2,1)}
.pf:hover .pf-img img{transform:scale(1.04)}
/* testimonials: featured + masonry + duo photos */
.tq-feat img{width:clamp(110px,12vw,150px);height:clamp(110px,12vw,150px);border-radius:50%;object-fit:cover;flex-shrink:0}
.quote-by img{width:48px;height:48px;border-radius:50%;object-fit:cover;flex-shrink:0}
.quote-by{display:flex;align-items:center;gap:.8rem;margin-top:1.1rem}
/* SEO case-study wide card */
.cs-card.wide img{width:42%;height:auto;min-height:280px;object-fit:cover;flex-shrink:0;display:block}
/* SEO solo testimonial initials chip (fallback, no photo) */
.testi-solo .who{display:flex;align-items:center;gap:.8rem;margin-top:1rem}
@media(max-width:980px){
  .story-photo .frame img{height:360px}
  .tq-feat img{width:88px;height:88px}
  .cs-card.wide img{width:100%;min-height:200px;height:200px}
}

/* ===== About page: real <img> inside .frame (design used image-slots) ===== */
.frame img{display:block;width:100%;height:clamp(300px,32vw,420px);object-fit:cover}
.ab-hero .frame img{height:clamp(420px,44vw,560px)}
@media(max-width:980px){.ab-hero .frame img{height:clamp(360px,60vw,480px)}}

/* ===== case studies: real <img> for design image-slots ===== */
.cs-card img{display:block;width:100%;height:210px;object-fit:cover}
.cs-hero .frame{background:var(--surface)}
.cs-hero .frame img{height:clamp(280px,30vw,380px);object-fit:contain;padding:1.8rem;background:var(--surface)}
.fig img{display:block;width:100%;height:auto} /* charts/screenshots: natural aspect, not cropped */

/* case-study solo quote: real headshot */
.testi-solo .who img{width:54px;height:54px;border-radius:50%;object-fit:cover;flex-shrink:0}

/* ===================================================================
   BLOG COMPATIBILITY — plum styling for the existing live blog/article
   class names, so the blog index + ~33 posts only need a head/nav/footer
   swap (no body restructuring).
   =================================================================== */
/* blog index hero */
.page-hero{text-align:center;padding:clamp(3rem,6vw,5rem) 0 clamp(1.8rem,4vw,2.6rem)}
.page-hero h1{font-family:var(--serif);font-weight:var(--serif-w);letter-spacing:var(--serif-tight);font-size:clamp(2.5rem,5.4vw,4.1rem);line-height:1.06;margin:1rem 0;color:var(--ink);text-wrap:balance}
.page-hero h1 em{font-style:italic;color:var(--accent)}
.page-hero p{max-width:58ch;margin:0 auto;color:var(--ink-2);font-size:1.1rem}
/* filters */
.blog-filters{display:flex;flex-wrap:wrap;gap:.6rem;justify-content:center;margin:0 0 clamp(2rem,4vw,3rem)}
.blog-filter{font-family:var(--sans);font-weight:600;font-size:.92rem;padding:.6em 1.2em;border-radius:999px;border:1.5px solid var(--line-2);background:var(--surface);color:var(--ink);cursor:pointer;transition:all .2s ease}
.blog-filter:hover{border-color:var(--accent)}
.blog-filter.active{background:var(--accent);color:#fff;border-color:var(--accent)}
/* featured post */
.featured-post{display:grid;grid-template-columns:1.1fr 1fr;gap:0;background:var(--surface);border:1px solid var(--line-2);border-radius:28px;overflow:hidden;margin-bottom:clamp(2rem,4vw,3rem);box-shadow:var(--shadow-sm);transition:transform .3s ease,box-shadow .3s ease}
.featured-post:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);color:inherit}
.featured-thumb{overflow:hidden}
.featured-thumb img{width:100%;height:100%;min-height:300px;object-fit:cover}
.featured-body{padding:clamp(1.8rem,3.4vw,2.8rem);display:flex;flex-direction:column;justify-content:center;gap:.9rem}
.featured-body h2{font-size:clamp(1.6rem,2.6vw,2.1rem);line-height:1.12}
.featured-body p{color:var(--ink-2);font-size:1.02rem}
.blog-meta{display:flex;align-items:center;gap:.7rem;font-size:.9rem;color:var(--ink-2)}
/* grid + cards */
.blog-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.4rem}
.blog-card{display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--line);border-radius:24px;overflow:hidden;transition:transform .3s ease,box-shadow .3s ease}
.blog-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-md);color:inherit}
.blog-thumb{position:relative;overflow:hidden;aspect-ratio:3/2;background:var(--pale-2)}
.blog-thumb img{width:100%;height:100%;object-fit:cover;filter:saturate(.85);transition:transform .5s ease}
.blog-card:hover .blog-thumb img{transform:scale(1.04)}
.blog-thumb .blog-tag{position:absolute;left:.9rem;top:.9rem}
.blog-tag{align-self:flex-start;display:inline-block;font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#fff;background:var(--accent);padding:.35rem .7rem;border-radius:999px}
.blog-body{padding:1.3rem 1.4rem 1.5rem;display:flex;flex-direction:column;gap:.6rem;flex:1}
.blog-body h3{font-size:1.2rem;line-height:1.24;flex:1;color:var(--ink)}
.blog-readmore{display:inline-flex;align-items:center;gap:.4rem;font-weight:700;font-size:.88rem;color:var(--accent-hov)}
.blog-card:hover .blog-readmore .arr,.blog-readmore .arr{transition:transform .25s ease}
.blog-card:hover .blog-readmore .arr{transform:translateX(3px)}
/* ARTICLE (single post) */
.article-head{text-align:center;padding:clamp(2.5rem,5vw,4rem) 0 0}
.article-head .blog-tag{margin-bottom:1.1rem}
.article-head h1{font-size:clamp(2.1rem,4.2vw,3.3rem);line-height:1.1;max-width:20ch;margin:0 auto 1.3rem;text-wrap:balance}
.article-byline{display:flex;align-items:center;justify-content:center;gap:.7rem;font-size:.92rem;color:var(--ink-2);flex-wrap:wrap}
.article-byline .dot,.blog-meta .dot{width:3px;height:3px;border-radius:50%;background:var(--line-2);display:inline-block}
.article-hero-img{margin-top:clamp(2rem,4vw,3rem);border-radius:24px;overflow:hidden;border:1px solid var(--line-2);max-width:900px;margin-left:auto;margin-right:auto}
.article-hero-img img{width:100%;height:auto;display:block}
.article-body{padding-top:clamp(2rem,4vw,3rem)}
/* related */
.related{padding:clamp(3rem,6vw,4.5rem) 0;margin-top:clamp(2.5rem,5vw,4rem);border-top:1px solid var(--line);background:var(--blush)}
.related .sec-head{text-align:center;margin-bottom:clamp(1.8rem,3vw,2.5rem)}
@media(max-width:860px){.featured-post{grid-template-columns:1fr}.featured-thumb img{min-height:220px}.blog-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:600px){.blog-grid{grid-template-columns:1fr}}

/* contact: "or book instantly" divider */
.book-divider{display:flex;align-items:center;gap:1rem;margin:1.6rem 0 1.1rem;color:var(--ink-2);font-size:.78rem;text-transform:uppercase;letter-spacing:.12em;font-weight:600}
.book-divider::before,.book-divider::after{content:"";flex:1;height:1px;background:var(--line)}

/* case-studies index: plum brand-name thumb (replaces logo/chart images) */
.cs-thumb{height:210px;display:grid;place-items:center;text-align:center;padding:1.4rem 1.7rem;background:var(--foot);position:relative;overflow:hidden}
.cs-thumb::after{content:"";position:absolute;width:280px;height:280px;right:-120px;top:-130px;border-radius:50%;border:1px solid rgba(233,198,194,.16);box-shadow:0 0 0 28px rgba(233,198,194,.03),0 0 0 56px rgba(233,198,194,.02)}
.cs-thumb span{font-family:var(--serif);font-weight:var(--serif-w);letter-spacing:var(--serif-tight);font-size:1.6rem;line-height:1.16;color:#FCF8F3;position:relative;z-index:1;text-wrap:balance}
.cs-card:hover .cs-thumb::after{border-color:rgba(233,198,194,.26);transition:border-color .35s ease}

/* homepage client-results: row of 3 result cards */
.result-row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.4rem;margin-top:clamp(2.2rem,4vw,3rem)}
.res-card{display:block;background:var(--surface);border:1px solid var(--line-2);border-radius:24px;padding:clamp(1.6rem,3vw,2.2rem);box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4);transition:transform .3s ease,box-shadow .3s ease}
.res-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-md);color:inherit}
.res-n{font-family:var(--serif);font-weight:var(--serif-w);font-size:clamp(2.6rem,4.6vw,3.6rem);line-height:1;color:var(--accent);letter-spacing:-.01em}
.res-l{margin-top:.75rem;font-size:1.02rem;color:var(--ink);font-weight:600;line-height:1.3}
.res-who{margin-top:.85rem;font-size:.9rem;color:var(--ink-2);display:flex;align-items:center;gap:.4rem}
.res-card:hover .res-who .arr{transform:translateX(3px)}
.res-who .arr{color:var(--accent-hov);transition:transform .25s ease;margin-left:auto}
@media(max-width:820px){.result-row{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.result-row{grid-template-columns:1fr}}

/* blog post author card (styles the existing .author-box in all posts) */
.author-box{display:flex;gap:clamp(1.1rem,2.5vw,1.6rem);align-items:center;background:var(--surface);border:1px solid var(--line-2);border-radius:24px;padding:clamp(1.5rem,3vw,2rem);margin:clamp(2.5rem,5vw,3.5rem) 0 0;box-shadow:0 1px 2px rgba(42,26,36,.06),0 14px 30px -22px rgba(42,26,36,.4)}
.author-box>div{flex:1;min-width:0}
.author-box .who{font-family:var(--serif);font-weight:var(--serif-w);letter-spacing:var(--serif-tight);font-size:1.32rem;color:var(--ink);line-height:1.2}
.author-box .who::before{content:"Written by";display:block;font-family:var(--sans);font-weight:700;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-hov);margin-bottom:.4rem}
.author-box p{margin:.55rem 0 0;color:var(--ink-2);font-size:.98rem;line-height:1.62}
@media(max-width:600px){.author-box{flex-direction:column;align-items:flex-start}}